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Web 18's portal in.com, which is still in beta mode, is at number seven in the top Indian portals in the country according to the ComScore data. The Comscore data also measures the consolidated reach of the group. It is now ahead of the combined reach of the Times Internet sites and is only behind Rediff.com.in.com has been in the beta mode since August and is now gearing up for its official launch in the first week of October.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.