Campaign India Team
Oct 05, 2013

Weekend fun 2: Writer resigns with online video, company responds with another

Marina Shifrin’s song-and-dance resignation was accepted by Next Media Animation in a video wishing her luck, with this message: ‘We’re hiring’

Weekend fun 2: Writer resigns with online video, company responds with another

Marina Shifrin decided to put in her papers in an innovative manner at Next Media Animation on 28 September. She worked for the Taiwan-based firm that produces news videos for close to two years, as a writer.

She created a video that showed her dancing to the Kanye West song 'Gone', and stated the reasons for her quitting through the subtitles.

The video published on 28 September had received 12,877,215 views at the time of filing this story.

<

Next Media Animation reacted to this and created a video of their own on 1 October. Its video response has garnered 3,035,605 hits so far.

Source:
Campaign India

Related Articles

Just Published

20 hours ago

Tata Power’s AI Christmas campaign: Magic or ...

The ad reveals how AI is shaping the future of advertising—raising questions about its role in breaking creative boundaries and delivering truly unique narratives.

20 hours ago

Indian research and insights industry reaches $3.2 ...

The industry grew 12.6% to $3.2B in FY2024, projected at $3.4 billion by FY2025, fuelling data-driven brand strategies.

21 hours ago

Newly-launched Whoppl Bharat aims to bridge India’s ...

This division from Mumbai-based content-to-commerce company tries to empower brands to connect authentically with India’s diverse tier 2 and 3 markets.

1 day ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.