Campaign India Team
Oct 05, 2013

Weekend fun 2: Writer resigns with online video, company responds with another

Marina Shifrin’s song-and-dance resignation was accepted by Next Media Animation in a video wishing her luck, with this message: ‘We’re hiring’

Weekend fun 2: Writer resigns with online video, company responds with another

Marina Shifrin decided to put in her papers in an innovative manner at Next Media Animation on 28 September. She worked for the Taiwan-based firm that produces news videos for close to two years, as a writer.

She created a video that showed her dancing to the Kanye West song 'Gone', and stated the reasons for her quitting through the subtitles.

The video published on 28 September had received 12,877,215 views at the time of filing this story.

<

Next Media Animation reacted to this and created a video of their own on 1 October. Its video response has garnered 3,035,605 hits so far.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Ogilvy, Mondelez shine at Effie India 2024

The Grand Effie was awarded to Leo Burnett India for its campaign for ACKO General Insurance.

1 day ago

Farming for change: How innovative marketing is ...

From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing agricultural marketing in India.

1 day ago

82% consumers value authenticity and simplicity in ...

Nearly 75% global consumers want brands to entertain them, while 73% want brands to 'wow' them.