Campaign India Team
Jul 27, 2013

Weekend fun: Riding the ‘Royal Baby’ wave

If a brewery launched ‘Heir Raiser’ in honour of the ‘Royal Baby’, Coca-Cola asked people to share a Coke with parents to open happiness

Weekend fun: Riding the ‘Royal Baby’ wave

The birth of prince George Alexander Louis was one of the most talked about topics through this week. Brands decided to join the conversation about ‘The Royal Baby’s’ birthday by creating ads around the birth.

We’re featuring a few of them here:

Carling

Beer brand Carling came up with online ad to celebrate the birth of the Royal Baby. The film ended with a super that congratulated ‘Wills and Kate’.

Heir Raiser

Carling wasn’t the only beer maker to join the revelry. McMullen and Sons, a brewery in Hertford in the United Kingdom, waited for the birth of the baby before releasing its brew, ‘Heir Raiser’.

 

Coca-Cola

Coca-Cola took to its Twitter account to release this:

The Sun

The Sun looked to introduce ‘The Royal Baby’ to some of his young Hollywood peers.

Oreo

Oreo took to Twitter. Along with the picture below, the brand tweeted, ‘Prepare the royal bottle service.’

Starbucks UK

Starbucks also took to Twitter. Here’s how:

 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

7 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

7 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

8 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.