Weekend Wrap: 14 September

Vidooly plays in the e-sports genre 

 

Vidooly, India’s leading video analytics marketing company, announces its entry into the $100 billion online gaming and e-Sports market with its new product offering called “eSports Analytics”. The new offering aims to be the one-stop platform for definitive market intelligence for online gaming and eSports through effective market forecasts, extensive data tracking and actionable consumer insights for brands, game studios, online streaming platforms and esports organisers. 

 

Fork Media to launch Mashable India

 

Fork Media, India’s fastest growing publishing and ad tech media company,  announced a new agreement with Ziff Davis, the digital media company with market-leading positions in the technology, entertainment, gaming and shopping categories, to operate Mashable India (in.mashable.com). The expanded partnership builds on Forks’ existing operation of other Ziff Davis brands, IGN and AskMen, in India.

 

Expert Bridge offers experts on demand 

 

Tinder launches Top Picks

 

Tinder becomes top-grossing app on Android. It has followed up the development with the launch of Top Picks, a premium feature that surfaces a daily, tailored list of potential matches to Tinder Gold users. It is rolling out on iOS and Android platforms in India and globally. 

 

Johnnie Walker celebrates Mission Mars

 

Johnnie Walker – The Journey is celebrating the story of India’s most inspiring walk with the launch of a short film Mission Mars: Keep Walking India. The film is written and directed by Imran Khan and produced by Dharma 2.0.

 

Madison Digital wins the Marvel Tea business