Weekend Wrap: 26 June

10 Minutes to 1 wins National Collateral Management Services

 

National Collateral Management Services has appointed 10 Minutes to 1 to handle its communications mandate. The services will include public relations, social media outreach and creative duties including design and video production. 

 

ASCI upholds complaints against 

 

During the months of March and April 2020, the Advertising Standards Council of India investigated complaints against 533 advertisements. 115 of these were promptly withdrawn by the advertisers on receipt of communication from ASCI. The Consumer Complaints Council (CCC) evaluated the remaining 418 advertisements, of which complaints against 377 advertisements were upheld. 187 of these belonged to the healthcare sector, 132 belonged to the education sector, 15 to the food and beverages sector, nine to the real estate sector, five each to the personal care and the immigration sector, while 24 were from the ‘others’ category. 

 

AjayDev Singh joins BasicFirst 

 

Learning platform BasicFirst has announced the appointment of AjayDev Singh as marketing head and chief digital strategist. Singh has had stints with Reliance ADA, Percept and SVG Media. 

 

Cornerstone signs Sania Mirza

 

Perrier appoints Kaizzen

 

Hindustan Liquids has appointed Kaizzen to handle the public relations and digital mandate of Perrier in India. Hindustan Liquids is the importer of Perrier in India.

 

Media Mantra bags The Esports Club's PR mandate

 

Media Mantra has won the PR mandate for The Esports Club. The agency will manage The Esports Club’s media duties, strategic PR and reputation management. 

 

Stryder's new identity

 

Stryder, a subsidiary of Tata International, has revealed its new visual identity. Through this it looks to have a more contemporary image. Currently known as Tata Stryder, the brand will henceforth be called Stryder which will be a consumer-centric and a progressive bicycle brand.