![What's On India launches consumer TV guidance channel](https://cdn.i.haymarketmedia.asia/?n=campaign-india%2fcontent%2f20160517201957448356_Whatsonidea365.gif&h=570&w=855&q=100&v=20170226&c=1)
Electronic Programme Guide (EPG) company What’s On India Media has launched the country’s first ‘Consumer TV Guidance’ channel.
Electronic Programme Guide (EPG) company What’s On India Media has launched the country’s first ‘Consumer TV Guidance’ channel.
Electronic Programme Guide (EPG) company What’s On India Media has launched the country’s first ‘Consumer TV Guidance’ channel.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage.
As a CMO, she tries to stay ahead by researching and analysing what her audience wants from the brand, and then delivering exactly that.
With brand perception concerns pushing advertisers away from X, YouTube, Netflix and TikTok are among the ad platforms most preferred by consumers and marketers.
A report by ShareChat and Moj found that these engaging clips have ingrained themselves into the daily routines of 81% of Indian consumers, especially those aged 25-44 years.