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Done on more than 7,500 respondents, the study aims to be a practical guide to bridge the gaps in the current Pride marketing model
Contact Customer Support at
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or call+91 22 69489600
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.