Gideon Spanier
Nov 11, 2020

WPP merges AKQA and Grey to form AKQA Group

Grey agency brand is to be dropped after 103 years as part of merger to create brand experience agency that combines digital and creative

Exploring new frontiers: black symbolises AKQA and red is for Grey

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

19 minutes ago

Campaign roundup: Week of 31 March

The latest ad films and campaigns from brands like Wizikey and more in our weekly roundup.

41 minutes ago

Wavemaker, Mondelez emerge top winners at EMVIE ...

EMVIES receive 1,779 entries from 33 agencies this year with 443 entries being shortlisted for evaluation.

3 hours ago

‘Digital twins are not the enemy’—H&M's AI ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, we explore if it's a good idea, and what it might mean for creative campaigns.

3 hours ago

Elon Musk’s xAI acquires X for $33 billion

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.