Ewan Larkin
Jan 29, 2024

WPP merges BCW and Hill & Knowlton to create Burson

BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report

(L-R) AnnaMaria DeSalva and Corey duBrowa. (Image used with permission)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

1 hour ago

Horlicks puts mischief back on the growth chart

In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.

2 hours ago

Comic Con India's next act: Scaling pop culture ...

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity Gen Z demands.

19 hours ago

Influencers, credentials please: ASCI draws the ...

The new guidelines push brands and influencers to rethink credibility, as technical advice in health and finance faces stricter scrutiny.

19 hours ago

Ranjeev Vij quits TBWA\India

Vij joined TBWA\India as the managing director of Nissan United 3.0 in March 2023, where he led integrated mandates for several key brands.