PR
Ewan Larkin
Jan 29, 2024

WPP merges BCW and Hill & Knowlton to create Burson

BCW global CEO Corey duBrowa will serve as chief executive of the combined agency, which will be the largest PR firm globally by revenue, according to revenue estimates from PRWeek's latest Agency Business Report

(L-R) AnnaMaria DeSalva and Corey duBrowa. (Image used with permission)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

AB InBev India moves beyond sponsorships—Betting big on owned festivals

2 AB InBev India moves beyond sponsorships—Betting big on owned festivals

Kia's Sonet embarks on a journey of uncharted thrill

3 Kia's Sonet embarks on a journey of uncharted thrill

Cadbury 5 Star gives the AI revolution a humorous pushback

4 Cadbury 5 Star gives the AI revolution a humorous pushback

Brand banter or brand blunder? The fine line in cola wars

5 Brand banter or brand blunder? The fine line in cola wars

Moves and wins roundup: Week of 24 March

6 Moves and wins roundup: Week of 24 March

Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

7 Pepsi moments don’t wait—and neither do we: Cathy Graham Kidd

Fooling with flair: Brands indulge in playful tricks for the Fool's Day

8 Fooling with flair: Brands indulge in playful tricks for the Fool's Day

Paddy’s new bet: Another indie shop in a crowded market

9 Paddy’s new bet: Another indie shop in a crowded market

Asian Paints brushes up its legacy with a warranty pitch

10 Asian Paints brushes up its legacy with a warranty pitch

Related Articles

WPP invests in Stability AI
Advertising
Mar 06, 2025
Campaign India Team

WPP invests in Stability AI

WPP removes references to DEI in latest annual report
Advertising
Apr 01, 2025
Alessandra Scotto di Santolo

WPP removes references to DEI in latest annual report

WPP acquires InfoSum to drive AI-based data offer
Advertising
4 days ago
Shauna Lewis

WPP acquires InfoSum to drive AI-based data offer

‘It’s going to be unbeatable’: WPP’s Mark Read discusses BCW-H&K merger
PR
Jan 29, 2024
Steve Barrett

‘It’s going to be unbeatable’: WPP’s Mark Read ...

Just Published

Publicis Groupe South Asia appoints Paritosh Srivastava as CEO of BBH India
Advertising
7 hours ago
Campaign India Team

Publicis Groupe South Asia appoints Paritosh ...

Snehasis Bose takes on the role of group chief strategy officer for BBH India.

Franklin Templeton courts change—but will women and young investors commit?
Advertising
9 hours ago
Vinita Bhatia

Franklin Templeton courts change—but will women and ...

With #ChangeTheSoch and ‘Date A Mutual Fund,’ the brand bets on social shifts and Gen Z’s investment mindset—will it pay off?

Publicis Groupe appoints global ECD
Advertising
11 hours ago
Charlotte Rawlings

Publicis Groupe appoints global ECD

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

How the tariff war could strengthen Apple's ties with India
Advertising
11 hours ago
Staff Reporters

How the tariff war could strengthen Apple's ties ...

India could produce up to 25% of iPhones this year as Apple shifts production to counter escalating tariffs.