Advertising In-Depth
Reem Makari
Oct 15, 2024

X drops Unilever from advertising boycott lawsuit

New ad partnership leads to worries about powerful companies giving into Elon Musk’s ‘bullying’ tactics under pressure and potentially setting a troubling precedent.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Cadbury 5 Star gives the AI revolution a humorous pushback

1 Cadbury 5 Star gives the AI revolution a humorous pushback

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Valentine's Day 2024: Brand work that caught our attention

3 Valentine's Day 2024: Brand work that caught our attention

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Tanima Kohli: Breaking stereotypes to deliver impactful ads

6 Tanima Kohli: Breaking stereotypes to deliver impactful ads

Concept PR goes all in on AI with Concept X launch

7 Concept PR goes all in on AI with Concept X launch

Motilal Oswal rebrands with a fresh look to tap young investors

8 Motilal Oswal rebrands with a fresh look to tap young investors

Target’s secret weapon? India’s role in its ad empire

9 Target’s secret weapon? India’s role in its ad empire

Standard Chartered picks up the tab for affluent Indians

10 Standard Chartered picks up the tab for affluent Indians

Related Articles

Unilever increases marketing spend by almost $1 billion
Advertising
2 days ago

Unilever increases marketing spend by almost $1 billion

Unilever announces result of global media review with six rivals sharing duties
Advertising
Oct 01, 2024
Gideon Spanier

Unilever announces result of global media review ...

Unilever poaches Diageo head of media as its global media chief departs
Advertising
Sep 10, 2024
Ben Bold

Unilever poaches Diageo head of media as its global ...

Aline Santos to leave Unilever
Marketing
Feb 22, 2024
Charlotte Rawlings

Aline Santos to leave Unilever

Just Published

Indian singles prioritise compatibility over tradition: Study
Marketing
2 days ago
Campaign India Team

Indian singles prioritise compatibility over ...

Only about 11% of women regard financial stability as a critical partner selection criterion, according to a study by Jeevansathi.

Indians among the least satisfied with their love life: Study
Media
2 days ago
Campaign India Team

Indians among the least satisfied with their love ...

South Korea and Japan are the only two other countries with satisfaction scores lower than that of India, finds Love Life Satisfaction Survey by Ipsos.

50,000 businesses, one goal: Gallabox looks at powering customer engagement at scale
Advertising
2 days ago
Vinita Bhatia

50,000 businesses, one goal: Gallabox looks at ...

As traditional channels lose steam, brands are rethinking customer conversations and the SaaS company is helping businesses turn WhatsApp into a sales and marketing powerhouse.

Unilever increases marketing spend by almost $1 billion
Advertising
2 days ago
Marianne Calnan

Unilever increases marketing spend by almost $1 billion

The FMCG giant's turnover rose to over $65 billion USD in 2024.