
Xiaomi India has roped in actor Pankaj Tripathi as brand ambassador for its smartphone category.
According to the brand, Tripathi’s versatile acting skills and relatable persona perfectly embodies the core values and philosophy of Xiaomi.
Xiaomi will use this association to further strengthen its bond with its consumers.
Anuj Sharma, chief marketing officer, Xiaomi India said, ‘’We are thrilled to have Pankaj Tripathi as the newest member of the Xiaomi family. At Xiaomi, we have always been committed to delivering the best features at an honest price to empower our users with exceptional performance and lag-free usage. Pankaj Tripathi embodies the essence of our brand vision and his ability to strike a chord with the masses will help further cement our ambition of making technology accessible to all. We believe that Pankaj's association with Xiaomi India will take our brand to new heights, and we are excited about this association.”