XM-Asia/RMG rolls out regional digital campaign for HP

XM-Asia/RMG Singapore, an RMG Connect company and part of the WPP group, has developed a new digitally-led, through-the-line regional campaign for HP. Spanning 14 markets across Asia-Pacific, the work celebrates the new series of TouchSmart Desktop PCs. The campaign was created to launch the HP TouchSmart as well as to demonstrate the tactile nature of interacting with the information, be it music, photos or data files, that a consumer accumulates on their PC.