Emily Tan
Jun 18, 2014

Yahoo pins comeback plans on content, native ads: Interview with Marissa Mayer

Since Marissa Mayer took the helm at Yahoo just two years ago, she's wrought constant changes at the company, and the media has been struggling to keep up. At Cannes yesterday, Mayer sat down with a small group of reporters to get them up to speed—and explain her optimism about the company's position.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

15 hours ago

GEO ‘converts like crazy’ and is already rivalling ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

16 hours ago

YouTube doubles down on AI, brand deals and creator ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

17 hours ago

Jerry Greenfield’s last scoop: Ben & Jerry’s ...

Greenfield accuses Unilever of silencing the company’s activism.

17 hours ago

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.