Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jun 18, 2014
Yahoo pins comeback plans on content, native ads: Interview with Marissa Mayer
Since Marissa Mayer took the helm at Yahoo just two years ago, she's wrought constant changes at the company, and the media has been struggling to keep up. At Cannes yesterday, Mayer sat down with a small group of reporters to get them up to speed—and explain her optimism about the company's position.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
4 hours ago
DoubleVerify invests in FirstPartyCapital
Company aims to support innovation in the global adtech ecosystem through this investment.
Advertising
6 hours ago
Pitches for matches: Brand campaigns uphold the IPL ...
As fans crowd the stadiums across India, advertisers launch fresh high-octane brand messaging combining creativity with cricket.
In-Depth
7 hours ago
Tariff tantrums: When trade wars hit ad budgets
US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.
Advertising
8 hours ago
Meta unveils AI-driven tools for omnichannel ads
Early tests carried out by Meta among India’s e-commerce brands using Advantage+ catalogue ads optimisation witness 14% ROAS growth, the global social media giant states.
