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Campaign India's December series where industry leaders talk about a surprising moment from 2018 and an expectation from 2019 continues.
Here's what Joseph George, chairman and MD, Tilt Brand Solutions, had to say:
Surprising moments of 2018: Martin Sorrell's exit.
Prediction for 2019: Martin Sorrell's re-entry.
Having run the most successful holding company for over 3 decades, Martin Sorrell is arguably best placed to define the contours of the industry going forward. While all holding companies are frenetically trying to put in place their vision for life ahead; I believe all of them will do so, also with one eye firmly set on what Martin Sorrell is attempting to do. So, while 2019 will see a re-boot by all holding companies at a scale and pace never seen before, Martin Sorrell will play a role... albeit from the 'outside'.
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