Campaign India Team
Dec 16, 2020

Year-ender 2020: 'Hope 2021 is nothing like 2020!' - Poran Malani

We ask industry leaders for a learning from 2020 and one thing that they want from 2021

Poran Malani
Poran Malani
Enough has been said about 2020. Campaign India is closing out the year by asking industry leaders about what has this different year taught them and what do they want from the year that comes up.
 
Here's what Poran Malani, director of operations, S4 Capital, India, had to say.
 
One learning from the magical year 2020?
 
I’m not sure one learning would do any justice to the year that was 2020 and I don’t think my learnings are particularly relevant considering what people have gone through. I know the question is about our business but the reality is our success and my competitor's success is dependent on the people doing well, the country doing well and the world doing well. 
 
One thing you want from the year 2021?
 
That it’s nothing like 2020!
 
Also read:
 

 

 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

2 days ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

2 days ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

2 days ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.