
Here's what Sonal Dabral, managing partner, India and head of creative, Asia, Bates 141 recommends.

This week Sonal Dabral, managing partner, India and head of creative, Asia, Bates 141 tells us what he's been reading
Here's what Sonal Dabral, managing partner, India and head of creative, Asia, Bates 141 recommends.
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T&Pm was the incumbent on the account.
As digital interactions get increasingly audio-driven, brands that master sound today will resonate the loudest with consumers tomorrow, says BrandMusiq's founder.
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
The campaign taps into a cultural shift where risk-taking and resilience define success, promising that with the right partner, audacity pays off.