Kaizad Pardiwalla, EVP, Bates141 recommends McDonald’s: Behind the Arches by John Love
Kaizad Pardiwalla, executive vice president, Bates141 is currently reading Behind the Arches by John Love.
“McDonald's is an iconic as well as very successful brand worldwide. So this is a book in which reasons for their success have been put down. It’s a simple book talking about their strategy. They’re the master of innovation and this book doesn’t only have the reasons for the success it shared in the US but also on how they moved to Russia and Eastern Europe.”
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20250320&c=1)
IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
M&C Saatchi revenues hit by US government shutdown while S4 Capital blames 'lower project-based revenue and continued client caution'.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Read announced his departure from WPP in June.
Can its blend of global heritage, local cultural narrative, and controlled rollout strategy move beyond curiosity?
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
