Campaign India Team
May 31, 2023

Zee Telugu revamps brand identity

The refreshed branding aims to build regional relatability and strengthen its viewership numbers

Zee Telugu revamps brand identity
Zee Telugu has revamped its logo and brand identity. 
 
The revamped identity was unveiled by actor Naveen Polishetty at the Zee Mahotsavam on 21 May on Zee Telugu.
 
With this refreshed identity the GEC intends to build regional relatability and strengthen its viewership numbers.
 
According to a statement from Zee, the new logo represents the regional flavour and urges people to become ‘purposeful’ in life, telling them to become ‘breadwinners’ and have a sense of fulfillment and direction.
 
Zee Telugu is also moving to a rule-bending approach, in a bid to bring about a positive change in the society and to strike a balance between providing guidance and support, while also fostering a strong, trusting, and enjoyable relationship. 
 
The logo aspires to visually communicate the refreshed brand message of Zee Telugu. 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

MediaSense buys R3 as it eyes global client ...

Combined business will work for brands who spend more than $60 billion on marketing and media investment.

16 hours ago

The life of a junior creative no-one tells you about

In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of being a junior creative in a competitive agency.

16 hours ago

Shailesh Prakash checks out of Google News

The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.

18 hours ago

From ads to experiences: How experiential marketing ...

It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.