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A dedicated global team aims to help organisations protect themselves from ‘the rising tide of mis- and disinformation’.
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Tech companies doing away with fact checkers is further proof of why advertisers must support journalism.
The stack incorporates the technologies of research AI, generate AI, and predictive AI to help brands improve the effectiveness of their campaigns.
Valued at $1 billion, the acquisition deal is expected to be completed by the end of the current calendar year.
EssenceMediacom, Mindshare and Wavemaker brands will still operate globally and local market CEOs will retain their roles.