Brand ambassador round-up: Week of 18 September

JSW Group names Neeraj Chopra as brand ambassador

JSW Group has announced Neeraj Chopra as its official brand ambassador, thereby extending an already solid relationship with the javelin ace. The partnership also includes an association with JSW businesses like steel, cement, paints and other group businesses.

Suryakumar Yadav bats for Crossbeats

Crossbeats has roped in cricketer Suryakumar Yadav as the brand ambassador for its smartwatch category. This is the first time Crossbeats has signed a brand ambassador since its inception. With this development, the brand is looking at redefining the smartwatch experience for the new generation and rigorously pushing its smartwatch segment in India. 

CAA to handle Guru Randhawa

Creative Artists Agency (CAA) has bagged the global talent management rights of singer, songwriter and actor Guru Randhawa. Randhawa has picked CAA to expand his reach globally. CAA also manages the likes of Priyanka Chopra and SS Rajamouli. Randhawa's Indian profile is handled by Exceed Entertainment.