Fujifilm India has launched ‘Hero with an Endoscope’, a brand film showcasing its ‘Stories of More Smiles’ series. Set in Tamil Nadu's Tiruchirappalli and Kolli Hills, it highlights the Endobus initiative, which provides accessible healthcare using advanced Fujifilm technologies like CAD EYE.
Directed by Ranvir Kumar Suman, the film narrates the story of Gopal, whose life was transformed through early disease detection during an Endobus camp. It honours healthcare professionals who bring smiles to underserved regions.
This campaign underscores the company’s commitment to leveraging technology for early detection and life-saving interventions. The film closes with the inspiring message to spread smiles, aligning with Fujifilm’s mission of improving lives through accessible healthcare solutions and compassion-driven innovation.
Flipkart introduces plug and play with open box delivery
The ‘Flipkart pe TV lena worry-free,’ campaign features Sumeet Vyas and a playful ghost to promote trust in online TV purchases. Conceptualised by Sociowash, it uses humour to highlight the ecommerce’s Plug & Play initiative, which ensures customers can inspect and test high-value products, such as TVs, before accepting delivery. This addresses customer concerns around damages or missing parts during online purchases.
By introducing Open Box Delivery, Flipkart further strengthens customer confidence, making the purchase process seamless and secure. This initiative exemplifies its focus on enhancing customer experience while positioning itself as the trusted choice for high-value electronics.
Kareena Kapoor joins Emcer
Emcer, powered by Infra.Market, has partnered with Kareena Kapoor as its brand ambassador to elevate its position in the ceramics industry. Known for blending designs with functionality, it has launched its #NotJustTiles campaign to redefine luxury living. Kapoor’s elegance aligns seamlessly with Emcer’s ethos, reinforcing the brand's image as a premium lifestyle choice.
The campaign spans cinema, OTT, and digital platforms, highlighting Emcer's commitment to creating transformative spaces with a blend of innovation and timeless aesthetics. The partnership underlines its ambition to lead in design excellence and functional luxury.
Rupa Footline unveils bold identity
Rupa Footline, a socks brand from Rupa & Company, has introduced a new identity and a fresh campaign aimed at youthful audiences. The tagline, ‘Pahen Liya to Pahen Liya’ (If you have worn it, you have worn it) encapsulates the confidence and comfort the brand provides across diverse life moments.
The campaign emphasises functional fashion, portraying socks as indispensable for walking, lounging, or making a mark. By blending relatable storytelling with an energetic rebranding, Rupa Footline aims to redefine the accessory category.
Chinese Wok showcases desi Chinese dining with #WokInSpiceItUp
Chinese Wok's digital campaign, #WokInSpiceItUp, positions the brand as the go-to destination for bold Chinese flavours. The film celebrates the vibrant dining atmosphere that brings people together, highlighting its diverse menu and cultural appeal.
The campaign, live on platforms like YouTube and Instagram, aims to expand reach through partnerships with OTT platforms and live events. This initiative reinforces Chinese Wok’s identity as a hub for urban millennials seeking memorable dining experiences.
Taneira celebrates wedding Traditions with ‘For beautiful beginnings’
Taneira’s ‘For beautiful beginnings’ campaign, featuring actor Mrunal Thakur, encapsulates the emotional journey of brides embracing a new chapter in their lives. It showcases diverse saree designs that symbolise traditions, memories, and hopes across India’s cultural spectrum.
The collection blends India’s craft heritage with modern designs, offering options for brides and wedding parties. Taneira reaffirms its dedication to authenticity by integrating certified fabrics, ensuring each piece resonates with heritage and elegance.
Third Wave Coffee and OnePlus celebrate #OnePlusBrewmance
Third Wave Coffee and OnePlus India unite for #OnePlusBrewmance, celebrating the latter’s 11th anniversary. The campaign features collaborative events like photography workshops, contests, and co-branded merchandise, merging the brands' values of innovation and community engagement.
The initiative strengthens connections between the brands and their audiences through creativity and shared experiences. Both brands reaffirm their commitment to delivering quality and fostering meaningful customer relationships.
FNP’s #MakeItSpecial campaign highlights everyday gestures
FNP (Ferns N Petals) launched the #MakeItSpecial campaign to emphasise how thoughtful gestures can transform everyday moments into lasting memories. It celebrates relationships by encouraging acts of love and care, redefining gifting as an experience rather than a transaction.
By blending grand and simple gestures, FNP inspires people to create meaningful connections. The campaign resonates with the idea of celebrating life’s special moments, big or small, through thoughtful expressions.
Aditya Birla Sun Life Insurance launches AI-Driven interactive billboard
Zydus wellness’ sugar free green partners with Malaika Arora
Zydus wellness’ sugar free has partnered with actor Malaika Arora to promote sugar free green, a stevia-based sweetener. Known for her focus on fitness and healthy eating, Malaika’s collaboration with the brand aims to encourage consumers to enjoy sweetness without the added calories. Sugar Free Green, made with 100% natural stevia, provides an alternative to regular sugar, ideal for those who want to indulge without compromising their health.
The partnership comes as the Indian market for natural and organic foods continues to grow. Malaika shared that Sugar Free Green is part of her balanced diet, allowing her to enjoy her favourite foods, from smoothies to desserts, while maintaining a healthy lifestyle.
Nissan Motor India has announced its sponsorship of Bryan Adams’ 'So Happy It Hurts 2024' India Tour, specifically for the Gurugram concert on 12 December. As part of its 'ANightToRemember' campaign, the company is offering concert tickets to customers booking the New Nissan Magnite by 11 December.
Winners, selected via a lucky draw, will enjoy an exclusive experience at the event. The concert will also feature the 'Nissan Experience Zone,' showcasing the 4th Generation Nissan X-TRAIL and the New Nissan Magnite.
Myntra has unveiled an outdoor advertising (OOH) campaign ahead of its flagship end of reason sale (EORS), creatively playing on the concept of 'price crashes'. The campaign uses financial and educational jargon to highlight dramatic price drops, blending humour and relevance to capture attention. With activations such as AI-generated 'crash courses' and strategically placed hoardings, Myntra aims to engage a young, deal-savvy audience.
This witty and innovative campaign ensures Myntra’s messaging stands out amidst competition, resonating with fashion enthusiasts nationwide. Integrating visual creativity and wordplay underscores the ecommerce platform's focus on making high-quality fashion accessible.Jaypore celebrates Indian weddings with 'Maahi Ve' campaign
Jaypore, part of Aditya Birla Fashion and Retail Ltd, launched its wedding campaign, 'Maahi Ve: The Heart & Soul of Wedding', highlighting India's rich artisanal heritage. The campaign emphasises tradition and craftsmanship. it also incorporates digital storytelling and social media collaborations, capturing the vibrancy and emotional depth of Indian weddings. Jaypore’s creative head, Radhika Chhabra, described the campaign as a tribute to families, cultures, and moments that define Indian nuptials.By targeting modern audiences through online activations, Jaypore aims to redefine wedding shopping as an immersive experience. 'Maahi Ve' represents the joy of Indian wedding traditions while staying rooted in the authenticity of handcrafted treasures, making every piece a celebration of artistry and love.
R for Rabbit, a baby care product brand, has unveiled its new campaign to promote Feather Diapers, a product designed for modern parenting. Centred on the concept of 'Next-Gen Parenting', the campaign emphasises features like wetness detection, ultra-soft materials and comfort, catering to the needs of today’s busy parents and their little ones.
At the heart of the campaign is a playful, AI-driven ad featuring two animated babies engaging in a humorous chat about the product. The video highlights the diapers’ features and promotes shared parenting by showcasing a dad on diaper duty. With the tagline 'Next-Gen Parenting, Next-Gen Diapers', the campaign connects with modern parents seeking stress-free solutions.
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