Tata Power launches 'Aapki Roof, Aapki Takat' (your roof, your strength) campaign to promote solar rooftops
Tata Power has introduced its latest campaign, 'Aapki Roof, Aapki Takat', encouraging Indians to transform their rooftops into platforms for solar energy generation. Coinciding with seasonal celebrations across the country, such as Makar Sankranti, Lohri, Uttarayan, Pongal, and Magh Bihu, the campaign highlights the potential of rooftops as sources of prosperity and independence through solar power.
The initiative showcases an industry-first AI-generated video that brings the solar adoption journey to life. The video emphasises how Tata Power simplifies the process of switching to solar by managing every step, from inspection to installation. The campaign aligns with Tata Power's broader ‘Ghar Ghar Solar’ (solar in every house) mission to solarise one crore Indian households by 2027 under the PM Suryaghar Yojana. Through this effort, Tata Power envisions a future where rooftops serve as contributors to sustainability, energy independence, and savings, cementing the company’s position as India’s leading rooftop solar provider.
mPokket celebrates 9 years with Bangalore street campaign
Digital lending platform mPokket marked its 9th anniversary with a campaign inspired by 'The Guy with the Brown Board', sharing aspirational messages across Bangalore. The initiative encouraged young Indians to pursue their ambitions, highlighting mPokket’s role in supporting aspirations through instant financial solutions. The campaign engaged thousands of passers-by over two days, with placards displaying messages such as 'Sign up for that class. Skill up, level up!' and 'Pack your bags. That dream holiday isn’t planning itself!'
Founder and CEO Gaurav Jalan celebrated the milestone, reaffirming mPokket’s mission to empower India’s youth. Over nine years, mPokket has provided instant loans ranging from ₹1,000 to ₹50,000, supporting millions of young professionals, gig workers, and self-employed individuals. Recognised as Fintech of the Year in FY ’23 and ’24, mPokket continues to drive financial inclusion through AI-powered credit solutions, fostering growth and enabling ambitions for the future.
Ashwin Sheth Group unveils #3YearsFromNow campaign to redefine Mumbai’s urban landscape
Ashwin Sheth Group has launched its #3YearsFromNow campaign, centred around its flagship project, Edmont Aurelia, in Kandivali. The campaign outlines a vision of Mumbai’s evolution over the next three years, beginning with Kandivali as a hub of growth. The development plan highlights modern infrastructure, educational and governmental institutions, shopping malls, corporate hubs, and enhanced connectivity.
The campaign reflects the Group’s focus on creating vibrant, sustainable communities that merge design, innovation, and functionality. According to Bhavik Bhandari, chief sales and marketing officer, the initiative serves as a blueprint for evolving urban living. vice president of marketing, Sudarshan Banerjee, highlighted Edmont Aurelia as a community blending contemporary living with meaningful connections. Through this project, Ashwin Sheth Group aims to shape Kandivali into a thriving urban centre, offering homes designed for future generations.
bigbasket now partners with Influencers to celebrate harvest festivals
bigbasket now, a TATA Enterprise, has launched a social media campaign in collaboration with influencers to highlight its 10-minute delivery service during India’s harvest festivals. Festivals such as Makar Sankranti, Lohri, Pongal, and Bihu are celebrated through personal stories and creative content shared by influencers, including Anu, Kusha Kapila, Monami Ghosh, and others. The campaign emphasises how bigbasket now ensures convenience by providing regional ingredients and festive essentials directly to customers’ homes.
Anand Bhaskaran, head of digital and marketing communications at bigbasket, explained that the initiative aims to simplify festive preparations while helping people stay connected to their traditions. The campaign demonstrates how quick delivery services contribute to stress-free celebrations.
Love Depot unveils the Great Indian Pleasure Festival with deals and films
Love Depot has launched the Great Indian Pleasure Festival, running from 10th January to 20th February 2025, offering discounts on sexual wellness products while encouraging open conversations about intimacy. Three short films focusing on couples’ pleasure, solo pleasure for men, and solo pleasure for women aim to promote self-discovery and connection. The festival features offers such as 60% off sitewide, Buy 1 Get 1 during Happy Hours, and additional discounts on Pleasure Saturdays.
Arjun Siva, business head of Love Depot, highlighted the festival’s mission to inspire people to explore their pleasure potential. Featuring products from global and home-grown brands, Love Depot continues to lead the intimate wellness market in India, catering to a wide range of preferences.
OPG mobility reveals Ferrato Defy 22 electric scooter
OPG Mobility (formerly Okaya EV) has unveiled its first electric scooter, the Ferrato Defy 22, which is set to debut at the Bharat Mobility Global Expo on 17th January 2025. The scooter aims to transform daily commuting with its focus on sustainability, cutting-edge design, safety, and high performance. A teaser video showcases its bold design and modern features.
Anshul Gupta, managing director of OPG Mobility, stated that the Ferrato Defy 22 has been designed to suit the diverse needs of Indian consumers, from students to families. The launch reflects the company’s commitment to empowering mobility while addressing evolving consumer requirements.
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