Campaign roundup: Week of 20 Jan

JK Lakshmi Cement launches 'Soch Karo Buland'  (Make you thoughts robust) campaign

 

JK Lakshmi Cement unveiled a new TVC featuring Rohit Sharma as part of its rebranding campaign 'Soch Karo Buland'. The campaign focuses on the cultural and emotional significance of homeownership, highlighting its role as a foundation for future generations. It positions the brand as a symbol of success, stability, and identity. The company also outlined its long-term sustainability goals, including achieving net-zero carbon emissions by 2047 and transitioning to 100% renewable electricity by 2040.  

 

The campaign aims to inspire the Indian youth to aim for big dreams and align with the evolving needs of customers by combining innovation and sustainability. It reinforces JK Lakshmi Cement’s position as a trusted partner in construction and development, while its focus on sustainability is reflected in its commitment to renewable energy. The rebranding reflects the company’s vision of building enduring legacies and contributing to India’s growth story.  

Zupee launches 'India Ka Apna Game' (India's own game) campaign 

 

Zupee launched a new marketing campaign titled 'India Ka Apna Game', featuring Salman Khan and Constable Dhyanchand. The campaign positions Zupee as India’s preferred gaming app and highlights its user-friendly features, such as instant withdrawals, real players, and games starting from Rs. 1. The storyline portrays relatable situations to emphasise how the app fits into everyday Indian life and enhances the gaming experience.  

 

The campaign uses humour and storytelling to engage the audience and promote Zupee’s accessibility and appeal. By associating with Salman Khan, the brand taps into his popularity to broaden its reach and establish Zupee as a go-to platform for skill-based gaming. The commercials aim to enhance Zupee’s visibility in the competitive gaming space in India.  

realme launches campaign for 14 Pro Series 5G with Shah Rukh Khan

 

realme introduced its new campaign for the 14 Pro Series 5G, starring Shah Rukh Khan. The campaign highlights the smartphone's performance and camera capabilities, focusing on the balance between power and clarity. The messaging stresses that these attributes work together to deliver a superior user experience, reinforcing realme's commitment to providing cutting-edge technology.  

 

Through Shah Rukh Khan’s endorsement, realme positions the 14 Pro Series as a premium product for the tech-savvy and aspirational youth. The campaign aims to capture attention with its cinematic presentation and clear messaging, reinforcing realme’s image as a brand offering both style and substance to its customers.  

Window Magic launches 'Darwaza Band'(closed door) campaign on social issues

 

Window Magic launched its 'Darwaza Band' campaign to raise awareness of social evils, including food waste, domestic violence, and pollution. The campaign uses the symbolism of closing doors to represent taking action against societal issues. The initiative identifies 12 social problems prevalent in India and globally, encouraging citizens to close the doors on harmful behaviours and contribute to a safer and better society.  

 

The campaign will run from January to April 2025, using social media platforms like Instagram and Facebook to drive engagement. Window Magic aims to reach a broad audience through influencer marketing, public relations, and mall activations. The initiative underscores the company’s commitment to social responsibility and sustainability while encouraging a collective effort to address these societal challenges.