Campaign roundup: Week of 21 Oct

Niyo launches zero-fee campaign for travellers

Niyo has launched the #ZeroToHero campaign, promoting zero-fee services across forex, flights, and visas. The initiative aims to simplify international travel and financial services for customers during the festive season.

The campaign creatively leverages pop culture by reimagining iconic characters in humorous commercials, highlighting Niyo's zero-fee promise. Examples include a parody of 'The Lion King' as the 'Zero Forex Markup King.' The marketing strategy focuses on making financial services more accessible and engaging.

Fenesta celebrates conjugal commitment

Fenesta launched a campaign on the occasion of Karwa Chauth focused on husband-wife commitment. The initiative recognises the dedication required to balance personal and professional roles, particularly highlighting women's resilience in fulfilling these responsibilities.

The campaign aligns Fenesta’s promise of customer service with the determination individuals exhibit in their daily lives. By emphasising the theme of commitment, Fenesta aims to inspire pride in fulfilling both personal and professional duties. The campaign seeks to honour the strength involved in meeting commitments without compromise.

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