Pankaj Tripathi stars in Berger Paints campaign
Berger Paints India Limited has launched a television commercial featuring actor Pankaj Tripathi to promote its Roof Kool & Seal waterproofing product. Designed for extreme weather, it aims to reflect heat and provide long-lasting water protection against leaks and cracks.
The TVC, directed by Ryan Mendoca, shows Tripathi and his family dealing with heat and roof issues, introducing Roof Kool & Seal as the solution. The campaign targets homeowners looking for reliable waterproofing options, with the company aiming to strengthen its position in the waterproofing market.
Created by Lowe Lintas, the campaign focuses on storytelling to engage potential customers.
Elver releases #GharAaneKaTyohar Diwali campaign
Elver, a D2C electronics brand, has launched its campaign, #GharAaneKaTyohar (the homecoming festival), for Diwali. The campaign, produced in-house, focuses on family connections and the joy of togetherness during the festival. The brand film tells the story of a single father awaiting his daughter’s return for Diwali.
When he learns she cannot make it home, he feels disappointment. However, a gift from her—a pair of Elver earbuds—symbolises their bond. As he listens to a voice note from his late wife, memories of their daughter's childhood come to life, highlighting the emotional power of audio.
The narrative culminates in a reunion with his daughter, illustrating that love and togetherness can overcome challenges. The campaign encourages viewers to cherish their loved ones and underscores that the essence of home lies in shared connections, regardless of distance. The campaign will be promoted on digital platforms, including YouTube and Meta, aiming to resonate with audiences by emphasising emotional connections and the importance of family during the festive season.
LG India unveils Diwali celebration campaign
LG Electronics has launched its Diwali campaign titled 'India Ka Celebration' (India's celebration), aimed at highlighting family togetherness and the role of technology during the festive season. The campaign features a short film that portrays an Indian family preparing for Diwali, showcasing how LG products enhance their celebrations.
The film captures various moments of family bonding, from decorating the home to enjoying festive meals and movie nights, illustrating the joy and warmth associated with the holiday. In conjunction with the campaign, LG introduced its Diwali offers in September, featuring gifts worth INR 51 crores and a chance to win the LG Dream Home Package daily.
This package includes a range of LG appliances, such as a side-by-side refrigerator, OLED TV, front-load washing machine, microwave oven, water purifier, and air conditioner.
RVCJ, Honda launch Wrong Number Reboot series
RVCJ and Honda, in association with Chinese Wok, have launched a new YouTube series titled 'Wrong Number Reboot'. The series aims to revive the popular original, with the first episode set to premiere on October 29. Following the premiere, new episodes will be released every Tuesday, culminating in a total of five episodes.
The reboot features a fresh cast and storyline while retaining the original's comedic charm and engaging narratives. The previous seasons garnered significant viewership, amassing over 60 million views.
The new series seeks to deliver a mix of humour, romance, and unexpected twists, aiming to connect with both returning fans and new audiences. The trailer is currently available on RVCJ's YouTube channel.
Myprotein offers Diwali discounts and new flavours
Myprotein is celebrating Diwali with a major sale, offering a 55% discount across its entire site from October 24 to 31. In addition to the discount, the brand is launching new Chupa Chups-flavoured products. This collaboration aims to attract fitness enthusiasts and engage existing customers by combining nostalgia with health-focused products.
The partnership with Chupa Chups is designed to provide a fun way for consumers to enjoy the brand's offerings while maintaining their fitness goals. Myprotein is also providing an exclusive free creatine offer on orders through its app. The campaign promotes an inclusive health movement, emphasising innovative flavours and performance-driven products.
SBI launches Celebrations Unlimited campaign
SBI has introduced the 'Celebrations Unlimited' campaign to highlight the joy of making lifestyle upgrades through loans during the festive season. This initiative, developed by FCB Kinnect, promotes various loan offerings such as Car Loans and Personal Loans. The campaign uses humour to transform the perception of loans, presenting them as celebratory opportunities rather than burdens.
By showcasing relatable scenarios, SBI aims to connect with potential customers and position itself as a preferred choice for festive financing. The campaign features a series of films available online, reinforcing SBI's commitment to supporting consumer aspirations during the festive period.
OLX India launches Safai Mein Kamai campaign
OLX India has launched the 'Safai Mein Kamai' campaign, encouraging users to turn their Diwali cleaning into a profitable venture. The initiative promotes decluttering by listing unused items on the OLX platform, creating a marketplace for buyers and sellers. The campaign will share success stories and practical tips to engage users in the selling process.
By promoting sustainable living and reducing waste, OLX aims to create a rewarding experience for users during the festive season. The campaign is designed to resonate with over 35 million consumers, emphasising community connections and the spirit of renewal associated with Diwali.
Wellbeing Nutrition ropes in Soha Ali Khan, Kunal Kemmu
Wellbeing Nutrition has partnered with Soha Ali Khan and Kunal Kemmu to promote its Sports & Performance range of protein products. This collaboration targets health-conscious consumers and aligns with the growing interest in plant-based diets. The campaign will feature the couple endorsing products such as SuperFood plant protein and Omega supplements.
The global protein supplements market is expected to grow significantly, and Wellbeing Nutrition aims to capitalize on this trend by enhancing brand visibility and expanding its consumer base. The partnership reflects the brand's commitment to promoting wellness through effective nutritional solutions.
Bold Care, Jupiter launch wellness campaign
Bold Care has partnered with Jupiter to launch a campaign focused on financial and emotional wellness in relationships. The initiative encourages couples to discuss financial health and intimacy openly, highlighting the link between financial stress and personal connections.
The campaign aims to normalise conversations about money and intimacy through social media content and interactive challenges. By providing tools for better communication, Bold Care and Jupiter seek to empower couples to navigate these aspects of their relationships effectively. This collaboration aims to foster a culture of openness, enhancing the overall well-being of couples across India.
WOW Skin Science creates virtual haircare experience
ALTRD and OWLED Media have created the 'Museum of Hair Fall', a virtual experience for WOW Skin Science to promote its Onion and Collagen hair care range. The interactive museum features satirical exhibits on hair loss and allows users to engage with humorous scenarios.
Visitors can participate in a quiz that leads to discounts on WOW Skin’s products. The campaign aims to educate users about hair health while providing an entertaining experience. The partnership combines creativity and technology, showcasing the benefits of the hair care range through gamification.
Equentis launches 'Har Ghar Lakshmi' campaign
Equentis Wealth Advisory Services has introduced its Diwali campaign, 'Har Ghar Lakshmi' (Blessings of the Goddess of Wealth upon every home), which highlights the role of modern women as financial decision-makers. The campaign targets women aged 25-40 and showcases their ability to manage personal and professional responsibilities during the festive season.
The campaign features narratives of women in various roles, such as homemakers and career-driven professionals, demonstrating their strength and resilience. In 2024, women make up 22% of stock market investors in India, reflecting their growing influence in the financial sector. The campaign aims to inspire women to take control of their financial futures and celebrate their contributions to family and community during Diwali.
South Indian Bank releases Diwali film
South Indian Bank has launched its Diwali brand film titled 'Rishton Se Hai Diwali, Har Din' (Diwali transcends to everyday relationships). The film promotes the idea that Diwali represents joy and connections shared with loved ones throughout the year, not just during the festival.
The campaign aligns with the Bank's philosophy of investing in relationships since 1929. It underscores the Bank's commitment to helping customers achieve their dreams and strengthen bonds. As the festive season approaches, the Bank encourages the public to celebrate relationships with the same enthusiasm as Diwali, highlighting the enduring values of togetherness and celebration.
SUGAR Cosmetics campaign showcases youthful icons
SUGAR Cosmetics has launched the “#GRWS - Get Ready With SUGAR” digital campaign featuring celebrities Alaya F (Bollywood star), Jasleen Royal (music composer), Sushant Divgikar (aka Rani Ko-HE-Nur), and Shreyanka Patil (IPL star, right-arm off break bowler). The campaign aims to promote the idea of valuing oneself first, encouraging a balance between personal needs and the demands of others.
The campaign was initiated with a digital video showcasing the celebrities’ last-minute preparations before public appearances, highlighting their use of SUGAR makeup products. Over the next three months, individual videos will be released, focusing on each celebrity’s rituals and introducing new product offerings.
The campaign will be promoted across social media platforms, including Instagram, YouTube, and Facebook, as well as in retail locations. The campaign emphasises confidence, femininity, and leadership, aiming to inspire consumers to cultivate self-worth while expressing individuality.
McCain's Diwali campaign targets family-celebrations
McCain Foods India has introduced the 'McCain Banega Diwali Ka Maza Badhega' (McCain will enhance the joy of Diwali) campaign to unite families during the Diwali festival. The campaign focuses on bridging generational differences, turning potential chaos into shared enjoyment through snacks.
At its centre is a digital video titled “Jugalbandi ft. McCain,” which illustrates how families find common ground over McCain products. The campaign features a comprehensive marketing strategy, including social media engagement, contests, and partnerships with influencers.
McCain is reaching over 1.4 million people through WhatsApp and will broadcast its messaging across major radio stations in cities like Delhi and Mumbai. The initiative aims to make McCain snacks a key part of Diwali celebrations, promoting moments of togetherness and joy.
WokTok introduces cup noodles range
VRB Consumer Products has introduced WokTok, a new brand of cup noodles. The range includes flavours such as Chowmein, Masala, Manchurian, Kung Pao, and Spicy Korean, and features no added MSG, palm oil, or maida (plain flour).
The launch will be promoted through a television campaign that showcases the fusion of global cuisines with Indian tastes. WokTok will also offer a line of dipping and culinary sauces without added MSG.
The brand aims to appeal to younger consumers seeking bold flavours and personalised food experiences, positioning itself as a popular choice for Indian households.
Snitch releases fashion campaigns
Snitch has introduced a new campaign this festive season, moving away from traditional holiday advertising. The brand draws on nostalgia, referencing popular Bollywood films that resonate with Gen Z. The campaign features three humorous advertisements that creatively reinterpret iconic movie scenes.
The first ad presents a playful take on a famous moment from 'Go Goa Gone', where a look-alike of Saif Ali Khan laments his choice of jacket purchased from Palika Bazaar. The message encourages shoppers to choose Snitch for stylish yet affordable options.
The second advertisement, inspired by 'Delhi Belly', showcases friends teasing one another about their fashion mistakes, with a focus on Snitch's latest collection. It highlights the importance of standing out with trendy styles this festive season.
The final ad references 'Kabhi Khushi Kabhie Gham', featuring a look-alike of Kareena Kapoor who selects the best-dressed attendee at a party, showcasing Snitch's fashion as a means of making a statement. This campaign, developed by BeenThereDoneThat (BTDT), represents Snitch’s strategy to engage with Gen Z through innovative marketing that combines creativity with cultural nostalgia.
Konica Minolta partners with Singham Again film
Konica Minolta has announced a collaboration with the upcoming film 'Singham Again,' directed by Rohit Shetty, set for release this Diwali. The partnership is part of Konica Minolta's 'We Power Your Growth' campaign and aims to enhance brand engagement through exclusive content and public contests related to the film.
Fans will have opportunities to win merchandise and meet-and-greet events. Konica Minolta plans to showcase its technology in alignment with the film's themes, utilising innovative digital content to connect with audiences across demographics. Further details of the co-branded marketing campaign will be revealed soon.
Ecom Express launches humorous Diwali campaign
Ecom Express has introduced a new campaign for Diwali titled 'Hume Cliché Diwali Ad Banana Nahi Aata - Par Delivery Time Pe Karna Aata Hain!' The campaign uses humour to highlight the company's commitment to timely deliveries during the festive season.
It will roll out in three parts over a week, starting with a scenario involving a son informing his mother he won't be home for Diwali, punctuated by a delivery partner’s light-hearted remark about reliability. The campaign aims to reinforce the brand's dedication to customer service during the busy festive period.
Manappuram Finance unveils Diwali gold loan campaign
Manappuram Finance has launched a new ad campaign for Diwali titled 'Spread happiness,' focusing on its gold loan services. The campaign aims to increase awareness and acceptance of gold loans across India and has been released in eight languages. The ad film features a government employee who quickly secures funds for his daughter's education through a gold loan.
The narrative culminates in a celebration when he learns of her success. Manappuram Finance emphasises its commitment to providing simple and effective loan solutions, highlighting the significance of gold in emergencies.
Behrouz Biryani campaign features Saif Ali Khan
Rebel Foods, through its brand Behrouz Biryani, will launch a campaign titled 'The Nawabi Surprise' featuring actor Saif Ali Khan. Starting 25th October 2024, customers ordering Behrouz Biryani will receive a palace-shaped card containing a QR code. Scanning this code will provide a personalised video message from Khan.
The initiative aims to combine tradition with technology, enhancing the Diwali experience. The greetings can be shared on social media platforms, allowing customers to send messages to loved ones. The campaign promises to make Diwali 2024 memorable by integrating innovation into the festive season.
Roopkala launches bridal collection NIA
Roopkala has launched its latest bridal collection named NIA at its Marine Lines store in Mumbai. This collection is designed to celebrate a bride's journey, incorporating themes of love and tradition. The campaign, executed by BeanstalkAsia, features visuals shot in Nepal, highlighting the emotional aspects of wedding rituals.
NIA aims to reflect the intricate craftsmanship of bridal wear, including exclusive sarees and lehengas. The collection is now available both in-store and online, allowing brides to celebrate their wedding journey with unique designs. The campaign also aims to convey Roopkala's heritage alongside modern luxury.
PayU showcases its role in digital transactions
PayU has unveiled its new brand ad film titled ‘One PayU’, designed to highlight its integral role in digital transactions in India. This initiative follows a recent brand refresh aimed at increasing awareness of PayU as a full-stack digital financial services platform.
The film addresses the common misconception that users may not recognise PayU as the driving force behind various digital payment solutions. Through a series of scenarios, the ad illustrates PayU's unseen yet vital contributions to online transactions.
The six-week campaign targets 3.5 crore users, with plans to expand its reach to an additional 5 crore consumers, focusing on both digital and traditional media channels.
Timex launches campaign with Ananya
Timex has introduced a new extension of its 'Waste More Time' campaign featuring brand ambassador Ananya Panday. The initiative encourages consumers to enjoy life's spontaneous moments rather than rush through time. The latest Fall/Winter collection includes the Q Timex and the limited-edition Timex Fria Peekaboo designed to showcase individuality and style.
The Q Timex series draws inspiration from the late 1970s and early 1980s, with the Rainbow Q Timex presenting vibrant accents against a sleek black background. The Timex Fria Peekaboo Limited Collection features a minimalist bangle silhouette with a modern cutout design.
Priced at ₹24,995, these watches target fashion-conscious consumers who appreciate quality and craftsmanship. Timex aims to shift focus back to enjoying the moment, positioning their timepieces as tools for storytelling rather than mere timekeeping.
Angel One promotes investing during Diwali
Angel One has relaunched its 'Shagun Ke Shares' (Shares of Blessings) campaign, aimed at encouraging smart investing during the Diwali festive season. This campaign is particularly designed for first-time investors, emphasising the importance of Muhurat Trading, which marks a prosperous start to the Hindu New Year.
Angel One encourages both seasoned and novice investors to take advantage of this auspicious time to begin their investment journey. The campaign promotes the message 'Kariye Investments ki Smart Shuruaat, Angel One ke Saath!' (Make a smart start to investments with Angel One!), highlighting the ease of participating in Muhurat Trading through the Angel One App.
The initiative combines the tradition of Muhurat Trading with modern investment opportunities, positioning Angel One as a key player in empowering informed investment decisions during the festive period.
KAI India launches 'Namaste Samurai' campaign
KAI India has unveiled its 'Namaste Samurai' advertising campaign, showcasing its Japan Prime range of kitchen knives. The campaign features MD Rajesh U. Pandya, who embodies the precision and craftsmanship synonymous with the brand. It highlights the knives' stainless steel blades and ergonomic handles, aiming to appeal to both home chefs and professionals.
The 'Namaste Samurai' theme connects Japanese tradition with Indian culinary needs, reinforcing KAI's commitment to quality. The tagline “For Delicious Life” reflects KAI’s goal of enhancing culinary experiences with high-performance kitchen tools. KAI knives will be available through various retail channels and e-commerce platforms, positioning the brand as a leader in the Indian kitchenware market.
Haldiram’s launches Diwali gifting campaign
Haldiram’s has launched its festive gifting campaign, 'Haldiram’s Diwali ki Dhadkan,' ahead of Diwali. The campaign features a selection of gifting options, including ranges such as Sweet Symphony and Dry Fruit Delights.
The offerings include a variety of sweets, dry fruits, and curated gift hampers aimed at catering to diverse tastes. The products are available at Haldiram’s outlets and through online food marketplaces like Zomato. This initiative aims to enhance the festive spirit among Indian households during Diwali.
Nature’s Basket campaign features Maheep Kapoor, Bhavna Pandey
Bottomline Media has executed a digital campaign for Nature’s Basket featuring the internet personalities Maheep Kapoor and Bhavna Pandey. The campaign, titled 'Fabulous Ingredients for Fabulous Lives,' promotes the gourmet offerings at Nature’s Basket.
It showcases a range of artisanal food products while highlighting the personalities’ engagement with premium ingredients. The campaign aims to connect the brand with a lifestyle of luxury and quality, enhancing its appeal to consumers looking for gourmet food options.
Navin’s campaign features Dushara Vijayan
Navin’s has launched a new campaign, 'Unga Veedu – Love ah, Arranged ah?' featuring actor Dushara Vijayan. The campaign focuses on ready-to-move-in homes in Chennai, with prices starting at ₹44 Lakh. The ad positions choosing a home as akin to finding a life partner, emphasising modern comfort and traditional values. The campaign aims to attract younger homebuyers by highlighting the benefits of moving into homes that are ready for immediate occupancy.
Everlite promotes gold investment for Dhanteras
Everlite by Senco has launched a campaign, 'Glow Karo, Grow Karo' (Glow and grow), featuring actress Sauraseni Maitra. The campaign promotes gold and diamond jewellery as smart investments while encouraging personal style.
Maitra portrays a character that reflects confidence and financial savvy, urging viewers to consider gold as a valuable asset. The campaign aims to empower individuals to make informed financial decisions, especially during the Dhanteras festival.
Polycab releases OOH campaign
Polycab has initiated a multimedia out-of-home (OOH) campaign executed by MOMS, a division of Madison World, to enhance brand visibility. The campaign focuses on reaching religious, tourist, and electrical market areas across India. Over 90 Tier-2 and Tier-3 cities are targeted using more than 150 traditional OOH units, alongside high-frequency media units in the top eight metropolitan areas, including airports, buses, and metro trains.
MOMS aims to strengthen Polycab's brand recall among consumers by leveraging various OOH platforms. For this campaign, MOMS aims to engage with audiences through diverse touchpoints. Established in 1988, Madison World is India's homegrown communication agency, managing brands in the OOH sector. MOMS serves clients such as Asian Paints, Raymond, and Maruti Suzuki. Last year, Madison World worked with approximately 500 advertisers across its 11 units.
Simply Fresh campaign focuses on post-Diwali cleanup
Simply Fresh has introduced the #DiwaliKeBaadKiSafai campaign to promote cleanliness after Diwali. The campaign encourages maintaining cleanliness in homes and communities post-festival.
It features a grandmother teaching her grandchild the importance of continuing the festive spirit through shared community responsibility. The initiative aims to inspire citizens to engage in clean-up efforts and will be promoted across various social media platforms.
Archies' campaign celebrates festive shopping
Archies has launched a digital ad campaign, #SabKiDiwaliHappyWali, to honour the store staff involved in festive shopping. The campaign focuses on the commitment of staff in creating a positive shopping experience for customers during Diwali.
It encourages customers to share their experiences with store teams, fostering a sense of community. The campaign will be featured across digital platforms throughout the festive season, highlighting the importance of in-store personnel in enhancing customer satisfaction.
Soch unveils festive fashion campaign
Soch, an Indian women’s ethnic wear brand, has launched its new festive season campaign titled 'I Am The Celebration', highlighting women as the core of every celebration. Partnering with creative agency Popkorn, the campaign reflects the idea that festivities truly begin when women are part of them.
The campaign seeks to redefine festive fashion, emphasizing the importance of women in shaping cultural celebrations. It will be showcased across Soch’s online platforms and stores, promoting the brand’s festive collection. The campaign aligns with Soch’s ethos of blending tradition with modernity in Indian fashion.
Philips Avent launches baby monitor campaign
Philips Avent has launched a campaign promoting its Avent connected baby monitor, featuring Indian actors Rubina Dilaik and Abhinav Shukla. The campaign highlights the monitor's advanced features, such as HD video streaming, night vision, and two-way communication, allowing parents to monitor their babies remotely. The product is part of Philips' broader effort to support parents with innovative health technology.
The monitor is available online for INR 14,995 and integrates with a mobile app for remote access. The campaign resonates with new parents, focusing on the emotional journey of motherhood and the role of technology in enhancing parental care.
Nexus Select Malls launches Diwali campaign
Nexus Select Malls has launched its Diwali campaign, 'Asli Happyness Wali Diwali,' featuring Bollywood actor Ayushmann Khurrana. The campaign encourages customers to experience the festive season by shopping and dining in-person at the malls, rather than opting for home deliveries. The two digital films highlight relatable moments of Diwali celebrations, focusing on the joy of spending time with family.
Nexus Select Malls aims to create memorable festive experiences, encouraging shoppers to visit its malls during Diwali. The campaign taps into the festive spirit, emphasising in-person connections and shopping.
Bonjour launches festive socks campaign
Bonjour has introduced its #BonjourDiwaliDelight campaign, featuring a new line of socks for Diwali. The socks are designed to add comfort and style to festive attire, making them suitable as gifts or personal wardrobe additions. The campaign highlights the growing trend of practical, sustainable, and stylish gifting options.
Bonjour’s range includes vibrant patterns, combining aesthetic appeal with utility. The company aims to position its socks as a meaningful gift choice during Diwali, offering both luxury and comfort. The collection is available in traditional and festive designs, emphasising thoughtful gifting this season.
Saridon expands into body pain relief; releases ad campaign
Saridon, a well-known brand for headache relief, has extended its product range with the launch of ‘Saridon Head and Body’ to address body pain. This move is part of Saridon’s strategy to expand its presence in the broader pain management market. The new product aims to provide relief for both headaches and body aches, addressing the growing demand for versatile pain solutions.
The brand’s launch campaign features a revamped jingle, highlighting its shift into the body pain category. Research shows a significant portion of the population suffers from body pain, underlining the timely introduction of the product.
Parachute unveils Diwali beauty combo
Parachute Advansed Jasmine Hair Oil has launched a Diwali campaign, #IssDiwaliChamakUtho, offering a festive combo featuring Santoor Abhyang Glow Soap. The campaign is centred around homecomings during Diwali, with the products promising shiny hair and glowing skin for the festive season. The new combo provides a complete beauty solution, promoting both hair and skincare.
The campaign will run across digital, social media, and television platforms, aiming to reach a wide audience. Parachute’s focus on delivering beauty products for Diwali celebrations is part of its broader strategy for festive consumer engagement.
Paragon debuts festive footwear campaign
Paragon has launched its Diwali campaign, ‘Ek Kadam, Khushiyon Ki Ore’, focusing on the festival’s themes of joy, togetherness, and hope. The campaign promotes Paragon’s latest festive footwear collection, highlighting the brand’s commitment to comfort and style. The campaign encourages consumers to embrace optimism and celebrate the festive season with Paragon as a reliable companion.
Paragon aims to strengthen its brand positioning through digital and print platforms, showcasing its range of products during Diwali. The collection includes designs intended to complement the festive spirit while offering comfort for all-day wear.
Reid & Taylor launches campaign with Vicky Kaushal
Reid & Taylor has launched its latest campaign, 'Man on a Mission', featuring Bollywood actor Vicky Kaushal. The campaign reflects the brand's ethos of ambition and resilience. It aims to celebrate men who pursue their daily goals, mirroring Kaushal's rise from modest beginnings to stardom.
The campaign resonates with a contemporary audience seeking personal and professional success. Eggfirst, the agency behind the campaign, emphasised the importance of connecting with consumer aspirations. The collaboration aims to align with the core values of Reid & Taylor, which is known for its premium menswear.
It leverages Kaushal's influence to strengthen the brand's message. Reid & Taylor is recognised for its high-quality ready-to-wear collections that cater to men who appreciate elegance. Eggfirst aims to engage audiences through innovative storytelling in this campaign, enhancing Reid & Taylor's position in the competitive menswear market.
Flipkart promotes 'Minutes' with clever campaign
Flipkart has launched a new campaign for its quick commerce app, Flipkart Minutes, using humour and clever wordplay. The campaign, titled 'Thank You', plays on the irony that competing brands promoting their own quick delivery services often use the phrase 'in minutes'. This serves as an unintentional nod to Flipkart Minutes.
The campaign features chess grandmaster Vishwanathan Anand, who comically grapples with the realization that his competitors' messaging inadvertently highlights Flipkart's offering. The film showcases Anand's transition from confusion to understanding, underscoring the playful nature of the campaign. This approach not only promotes Flipkart Minutes but also expresses gratitude towards competitors, creating a sense of camaraderie within the industry.
The advertisement captures the light-hearted spirit of the message while reinforcing Flipkart Minutes as a viable option in the quick commerce space. The film aims to resonate with consumers by leveraging familiar language used in the market, ensuring that Flipkart's latest service stands out. The campaign demonstrates how innovative marketing can emerge from observing industry trends and finding humour in them.
Home Centre launches 'Speaking Gifts' campaign for Diwali
Home Centre has launched its Diwali 2024 campaign titled 'Speaking Gifts,' to promote thoughtful gifting. It highlights how gifts can express emotions that words often cannot, reinforcing the idea that gifting is an essential way to celebrate connections with loved ones. With Diwali as the backdrop, the campaign's tagline invites consumers to 'Unwrap Emotions with Speaking Gifts.'
The campaign features a curated range of homeware, decor, and hosting essentials that reflect the festive spirit. The initiative includes visibility across social media platforms, malls, Home Centre stores, and print media. The Diwali collection includes elegant tableware, decor items, and other products designed to enhance celebrations and create memorable moments.
Home Centre encourages customers to explore its offerings in-store or online, aiming to help them find the perfect gifts for their families. This campaign represents a broader trend in the retail sector, where brands are increasingly focusing on the emotional aspects of gifting during festive occasions.
Mia by Tanishq unveils Disco collection with Zeenat Aman
Mia by Tanishq has released a new campaign featuring Zeenat Aman, celebrating the spirit of the Disco era of the 1970s and 1980s. The campaign showcases a collection inspired by the glamour and bold self-expression of that time, with Aman embodying the essence of the Disco. The campaign film features her performing to the iconic track 'Aap Jaisa Koi,' highlighting jewellery pieces designed to reflect the vibrancy of the era.
The collection includes earrings, necklaces, and rings that blend retro charm with contemporary style, aimed at modern women who appreciate statement pieces. The campaign, developed by Famous Innovations and supported by the Collective Artists Network, merges nostalgic visuals with a modern aesthetic, appealing to both, the old and young audiences.
The Disco Collection aims to evoke feelings of freedom and fun, encouraging self-expression. The promotional film is now available online, inviting viewers to reconnect with the dynamic style of the Disco era through Mia's latest offerings.
Fortune introduces oil packaging transparency campaign
Edible oil brand Fortune Foods has introduced #SirfDaamNahiGramBhiDekho (Don't look at only price, see the weight too) campaign to raise awareness about misleading packaging practices in the edible oil sector. The campaign highlights concerns regarding certain brands that offer less than one litre of oil—such as 910 grams—without clearly disclosing the volume on the packaging. This practice, permitted since the government allowed non-standard packaging in 2022, risks consumer confusion as many buyers may assume all packs contain a full litre.
A recent study by Kantar indicates that only 15% of consumers check the weight of oil packs before purchase, leading many to believe they are buying a litre when they are not. Fortune aims to clarify this issue by ensuring that both weight and volume are clearly labelled on its products. With the festive season increasing demand for edible oils, Fortune is urging consumers to examine packaging details closely to avoid paying more for less.
Jockey relaunches women-targeted campaign
Page Industries, the JOCKEY International licensee, has relaunched its ‘Bras as Versatile as I Am’ campaign, coinciding with the festive season. The campaign aims to celebrate the diverse lives of women by showcasing bras designed for various lifestyles, including work, travel, and everyday wear. The refreshed collection highlights options tailored for comfort and support, featuring strapless and plus-size designs.
The campaign will reach women through television, outdoor advertising, digital platforms, and exclusive stores, reinforcing Jockey’s commitment to transforming the innerwear industry.
Niyo launches zero-fee campaign for travellers
Niyo has launched the #ZeroToHero campaign, promoting zero-fee services across forex, flights, and visas. The initiative aims to simplify international travel and financial services for customers during the festive season.
The campaign creatively leverages pop culture by reimagining iconic characters in humorous commercials, highlighting Niyo's zero-fee promise. Examples include a parody of 'The Lion King' as the 'Zero Forex Markup King.' The marketing strategy focuses on making financial services more accessible and engaging.
Fenesta celebrates conjugal commitment
Fenesta launched a campaign on the occasion of Karwa Chauth focused on husband-wife commitment. The initiative recognises the dedication required to balance personal and professional roles, particularly highlighting women's resilience in fulfilling these responsibilities.
The campaign aligns Fenesta’s promise of customer service with the determination individuals exhibit in their daily lives. By emphasising the theme of commitment, Fenesta aims to inspire pride in fulfilling both personal and professional duties. The campaign seeks to honour the strength involved in meeting commitments without compromise.
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