McDonald’s India launches new McCrispy burgers with 'Shordaar Crunch' campaign
McDonald’s India (West and South), operated by Westlife Foodworld, has introduced the 'Shordaar crunch' campaign to launch its latest menu additions, the McCrispy Chicken Burger and the Crispy Veggie Burger. The campaign, created by DDB Mudra Group, features a humourous TV commercial showcasing the irresistible crunch of the new burgers.
The playful ad highlights how the signature crunch triggers a series of quirky events, emphasising the appeal of the new offerings. McDonald’s is also rolling out interactive in-store experiences and a variety of digital and outdoor advertisements across West and South India to promote the launch. The McCrispy Chicken Burger, a global favourite, is being launched in India alongside the Crispy Veggie Burger, both designed to attract a broader audience during the festive season.
CaratLane launches ‘Festive Edit’ for Diwali
CaratLane, an omni-channel jewellery brand in India, has introduced its ‘Festive Edit’ collection featuring a diverse range of jewellery designs, including diamonds and gemstones. Its campaign aligns with the brand’s philosophy of self-expression, encouraging women to embrace their individuality through their jewellery choices. This year’s collection showcases a mix of contemporary designs and festive charm, allowing customers to select pieces that resonate with their personal aesthetics.
In addition to the festive collection, CaratLane is capitalising on the increased consumer interest in gold jewellery following a reduction in customs duty in July. The introduction of ‘Everyday 22KT’ Gold aims to meet the needs of modern women seeking versatile and expressive pieces. Accompanying the launch is a Diwali film that highlights jewellery as a means of self-expression, emphasising the importance of being true to oneself amid societal pressures. This initiative continues the brand's narrative of encouraging authenticity and confidence in personal style.
Movado launches campaign featuring Sidharth Malhotra for fall and holiday 2024
Swiss watchmaker Movado has unveiled its latest campaign for the Fall and Holiday 2024 collections, continuing its partnership with Bollywood actor Sidharth Malhotra. The campaign highlights new designs from Movado’s globally recognised collections, including Bold Quest, Bold Fusion, and the Heritage Series. The visuals showcase Malhotra in dynamic settings, reflecting the brand's focus on movement and versatility, key elements of Movado's identity.
The campaign emphasises the blend of tradition and innovation, with Movado's designs combining timeless craftsmanship with modern aesthetics. The collaboration with Malhotra, who embodies a mix of classic and contemporary appeal, reinforces the brand’s position in the luxury watch market.
Nescafé Sunrise launches campaign celebrating coffee farmers efforts
Nescafé Sunrise has unveiled a new campaign to honour coffee farmers, recognising their dedication to growing high-quality coffee. The campaign, created by Dentsu Creative Webchutney and directed by George K Antoney and produced by Kadhai Films, highlights the farmers' contributions and their collaboration with Nestlé agronomists under the Nescafé Plan. This initiative, active in India since 2012, supports sustainable farming practices and helps preserve biodiversity on coffee farms. The campaign aims to spotlight the significant role these farmers play in producing the coffee enjoyed by consumers.
Through the Nescafé Plan, Nestlé India works with around 5,000 farmers in Karnataka, Tamil Nadu, and Kerala, combining traditional coffee cultivation knowledge with modern techniques. The campaign, launched on International Coffee Day, features a film set in Coorg, celebrating the partnership between Nestlé and coffee farmers.
Pizza Hut promotes Momo Mia pizza with humorous campaign
Pizza Hut has launched a marketing campaign for its Momo Mia pizza, blending momos with pizza. The campaign, titled ‘Troll karo but try karo’ (Troll it, but try it), embraces the unconventional appearance of the Momo Mia pizza, encouraging customers to mock its look but give it a taste before forming opinions.
The campaign’s TV commercial humorously plays on the unusual appearance of the product, featuring sumo wrestlers who initially mock the pizza but later enjoy it after trying it.
The campaign, conceptualised by CreativeLand Asia, will be promoted through digital films in multiple languages, supported by a 360-degree marketing strategy including PR, influencer partnerships, and out-of-home advertising.
Simply Fresh celebrates Durga Pooja with #HarLadkiDurga campaign
Simply Fresh, the flagship brand of BN Group, has launched a video campaign titled #HarLadkiDurga (Every girl is Goddess Durga) in celebration of Durga Pooja. It highlights the essence of Goddess Durga, symbolising strength and courage, and draws parallels to the resilience and empowerment of women in everyday life.
The campaign aims to inspire a broader societal recognition of the power and dignity women possess, reflecting the qualities of Maa Durga. Rolled out across platforms like Instagram, Facebook, YouTube, and LinkedIn, the initiative serves as a reminder to honour and respect women in all spheres of life.
Salesforce launches first Indian campaign featuring Rahul Dravid
Salesforce has announced cricketer Rahul Dravid as the face of its debut Indian ad campaign, marking a key step in expanding its presence in the country. It focuses on showcasing Indian businesses' success stories, positioning Salesforce as a key digital partner for growth and transformation. Aimed at mid-market business leaders, the campaign will run across various media, including print, digital, and out-of-home advertising, reaching audiences nationwide.
The campaign, created in collaboration with McCann Worldgroup and Rahul Dravid's agency, Meraki Sport and Entertainment, features Dravid in two ad films, emphasising Salesforce’s ability to help businesses of all sizes grow. Alongside real-life case studies from industries such as manufacturing, retail, and healthcare, the campaign highlights how Salesforce’s solutions are empowering Indian companies to achieve greater customer success.
TV9 Bangla launches AI-powered Durga Puja song campaign
TV9 Bangla has unveiled a Durga Puja song campaign, utilising AI technology and graphics to capture the vibrant essence of the festival. The campaign highlights popular pandal-hopping spots across Kolkata, including Bagbazar, Maddox Square, and Ekdalia Evergreen, along with other pujas in Naktala and Bosepukur and district hotspots like Hazar Duari and Bandel Church. It features two protagonists exploring these locations, while the tagline ‘Na Dekhleyi Noye’ (Not without seeing) emphasises that experiencing Durga Puja is incomplete without seeing these iconic places.
The song's visuals are driven by a monochromatic graphical theme, enhanced through AI and VFX, blending hand-sketched and animated elements to match the festive soundtrack. The campaign creatively intertwines technology with tradition, aiming to engage audiences with the cultural and festive spirit of Durga Puja.
BackBenchers Digital partners with Kiara Powar for 'MOM' campaign
BackBenchers Digital has teamed up with Kiara Powar, a young sportscaster and advocate for diabetes awareness, for its latest campaign promoting Meal of the Moment (MOM). The initiative aims to educate teens and young adults about the importance of healthy snacking, highlighting nutritious alternatives to processed foods. Powar, who has been living with Type 1 diabetes since childhood, brings a personal perspective to the campaign, emphasising the critical role of mindful nutrition in managing health and preventing lifestyle diseases.
The collaboration seeks to leverage Powar's influence among young audiences and their families, making her a suitable representative for MOM’s mission. By focusing on healthy eating habits, the campaign aims to resonate with a generation that often engages in mindless snacking. With Powar's relatable content and commitment to educating her peers about diabetes management, the campaign aspires to foster a greater awareness of nutritional choices within India's youth demographic.
Rangeela’s ‘Yayi Re’ goes viral amid Motorola campaign
The 'Yayi re' song from the film 'Rangeela' has resurfaced as part of Motorola’s ‘Hello Colour. Hello AI’ campaign, featuring Bollywood actress Kriti Sanon. The ad has sparked a viral trend on Instagram, with influencers and fans recreating the dance hook step from the campaign. Influencers such as Piyush Bhagat and Ricky Pond, along with fan pages of 'Rangeela' stars Jackie Shroff, Urmila Matondkar, and Aamir Khan, have contributed to the trend.
With over 163 million views, the track has gained popularity among a new generation, blending nostalgia with modern social media engagement. Choreographers, content creators, and fan communities have participated, further propelling the song’s resurgence.
Dream11 launches 'Poora Fan Bano' campaign ahead of Women’s Cricket World Cup
Fantasy sports platform Dream11 has unveiled its latest campaign, 'Poora fan bano' (Be a complete fan) ahead of the 2024 Women’s Cricket World Cup. The campaign, created by Tilt Brand Solutions & Studio Q, urges cricket fans to support both men’s and women’s teams equally. Featuring Indian men’s cricket team captain Rohit Sharma alongside women’s team captain Harmanpreet Kaur, Smriti Mandhana, and Jemimah Rodrigues, the ads humorously target 'Aadha' (partial) fans who only follow men’s cricket, encouraging them to embrace the full spectrum of the sport.
The campaign’s light-hearted tone includes comedic skits with digital content creators Aakash Gupta, Ravi Gupta, and RJ Kisna, with Rohit Sharma delivering the message to rally behind the Indian women’s team. Dream11 continues to reinforce its commitment to supporting both men’s and women’s sports through its partnerships with Star Sports, Disney+Hotstar, and the BCCI.
Saffola partners with four TV channels for heart health campaign
On World Heart Day 2024, Saffola launched the 'Saffola step up for your heart' campaign, collaborating with four Indian TV channels—Star Plus, Zee TV, Sony Sab, and Colors. The initiative aims to raise awareness about heart health through everyday habits like climbing stairs, which can reduce the risk of heart disease by 20%, as per a recent study. Popular TV actresses from hit shows like 'Anupama' and 'KumKum Bhagya' took part in the campaign, creatively incorporating heart-healthy actions into their on-screen personas to engage viewers in a lighthearted manner.
The TV ads feature the actresses urging viewers to adopt simple, healthy habits, such as taking the stairs. Actor Ronit Roy also appears in the ads, encouraging the audience to follow the stars' example. Saffola further integrated AI technology, allowing users to interact with Roy in real-time to foster a positive mindset about heart health and motivate more people to take part in the initiative.
Farmley’s #MunchAndMove campaign promotes active lifestyles on World Heart Day
On the occasion of World Heart Day, healthy snacking brand Farmley launched the #MunchAndMove campaign to encourage healthier and more active lifestyles. With heart disease on the rise due to sedentary lifestyles and poor dietary choices, the campaign aligns with the company's broader mission to inspire healthier habits. The highlight of the initiative was the 'Snack-run: Move 'N' munch' marathon held on 29 September in partnership with Jaypee Hospitals.
Over 1,700 participants from Delhi-NCR took part in the event, which offered three options: a 10km run, a 5km run, and a 5km walkathon. The event aimed to raise awareness about the increasing risk of heart disease, particularly among the 30-50 age group, and promote heart health through active living and healthier snacking. According to their Healthy Snacking Report, 90% of respondents expressed a desire to adopt healthier snacking options, making this marathon a practical platform for change.
Germany’s Baden-Württemberg launches global recruitment drive to tackle labour shortage
Baden-Württemberg, known as The Länd, has launched an international recruitment campaign to attract skilled workers to address its growing labour shortage. Despite its status as one of Europe's top business hubs, the region faces a significant shortfall in skilled labour, expected to reach six figures by 2030.
The campaign, created by WPP, is supported by major companies like Mercedes-Benz, Bosch, IBM, and SAP. It invites talent from around the world to explore living and working in Baden-Württemberg, offering relocation support and access to job listings through an online platform.
The campaign highlights Baden-Württemberg’s strong economy, excellent work-life balance, and world-class infrastructure. With the backing of both industry leaders and government officials, the initiative showcases the region’s appeal to international talent in fields like AI, engineering, and technology. The goal is to make the state a top destination for skilled workers, offering them the chance to contribute to innovative projects while enjoying the benefits of living in one of Germany's most prosperous areas.
Kenstar unveils festive ‘Houseful of joy’ campaign featuring Ramya Krishnan
Kenstar has launched its festive campaign, ‘Houseful of Joy’, featuring renowned actress Ramya Krishnan, known for her roles in Bahubali and Jailer. In the commercial, Krishnan is seen preparing a festive feast with the help of Kenstar’s appliances, showcasing their performance and reliability in a lively family setting.
The campaign marks Kenstar’s continued growth in the home appliance sector, especially after a strong summer where it led the cooler market. With a focus on the southern region of India, the brand aims to enhance festive experiences by offering products that bring convenience and comfort to households. Kenstar’s appliances, backed by advanced technology and sleek designs, play a key role in helping families enjoy hassle-free celebrations.
China Gate, a Mumbai-based Chinese restaurant chain, has launched its latest campaign, 'Ladka nikal gaya hai' (The boy is on his way), which offers a 25% discount on orders placed through its app. It taps into nostalgia, evoking memories of calling restaurants to check on delivery status.
Customers with higher order values can also enjoy complimentary in-house cookies and Schezwan sauce. The initiative aims to provide an affordable alternative to food aggregators, delivering authentic Chinese dishes directly to customers' homes with both convenience and savings.
Under the leadership of Krishna Tamang, the restaurant brand has expanded significantly and garnered multiple awards, solidifying its position as a favourite in Mumbai's culinary scene. The campaign reflects the restaurant's commitment to quick, reliable delivery alongside its established culinary offerings.
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