Shilpa Shetty for Godrej
Godrej Nupur, a henna brand from Godrej Consumer Products, announced the appointment of actor Shilpa Shetty as brand ambassador. This association is to drive penetration of the brand’s mehendi based powder hair colour across urban and rural markets.
Hercules India partners Rishabh Pant
Gulab Oils gets Malaika Arora
Sociapa wins the digital mandate for Takufu
Malaika Arora for Kapiva
Kapiva, a homegrown D2C Ayurvedic nutrition brand, has appointed Malaika Arora as a brand ambassador and strategic investor.
Zimmi.com appoints Pitchfork Partners
Pitchfork Partners has bagged the marketing and strategic communication duties for Zimmi.com, a B2B global search engine. With this alliance, the strategic consultancy will be responsible for the brands advertising click-through rates and ensuring that the traffic is coming from verified buyers businesses, government agencies, and non-profit organizations.
Digital lending platform, LT FLoW, relaunched Bajrang with a new offering of I-loans. As a part of this new brand identity, the brand aims to provide a one-stop destination for blue-collar workers personal loans, electric two-wheeler's, finance and MSME loans to retailers.
Castrol, an engine oil brand for two-wheelers, has appointed Tiger Shroff as its brand ambassador. With this association, Castrol aims to promote its 5-in-1 full synthetic formula through the campaign ‘The man and the machine’ conceptualised by Schbang.
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