Mar 03, 2022

Live blog: News updates - week of 28 February

In the news: Liqvd Asia, Tata IPL, Usha, Wakefit.co

Usha International gets Mithali Raj as brand ambassador 

 

Usha International has announced the appointment of cricketer Mithali Raj as its brand ambassador across all product categories. This association with Raj resonates with the brand's 'play' ethos aimed at promoting an active and healthy lifestyle amongst audiences. 

 

Tata IPL gets RuPay as its official partner 

 

The Indian Premier League Governing Council (IPL GC) has announced the appointment of RuPay, as an official partner for Tata IPL. This will be a multi-year partnership deal. IPL will commence on 26 March 2022.

 

Wakefit.co gets Rashmika Mandanna
 
Home and sleep solutions brand, Wakefit.co, has roped in actor Rashmika Mandanna as its first brand ambassador. She will be a part of the brand’s upcoming campaigns, aid its brand-building efforts and chart out its growth. Mandanna will also strengthen the company's expansion plans and help penetrate deeper markets across the country.
 
Liqvd Asia wins Vega’s digital duties 
 
Vega has awarded its digital mandate to Liqvd Asia. The agency will be responsible for leveraging the digital space to optimise the brand’s online visibility and outreach across multiple relevant platforms. Liqvd Asia will also engage with Vega’s customer base and craft social media strategies and campaigns to highlight its innovation and offerings. The account was won post a multi-agency pitch.
 
 
Source:
Campaign India

Related Articles

Just Published

37 minutes ago

Magnite launches audience activation solution

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and Southeast Asia.

23 hours ago

Why traditional programmatic is holding you back

The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.

1 day ago

Moves and wins roundup: Week of 16 Dec

Our weekly roundup of the latest appointments and account wins from Confiance Communications, Hero Realty, 82.5 Communications, ID Fresh, Indian Beverage Association, Cleartrip and many more.

1 day ago

'The industry doesn’t need another behemoth’: Mark ...

EXCLUSIVE: The political kingmaker-turned-Stagwell-chief tells Campaign why the $31 billion merger could see thousands of layoffs, shift pitch dynamics, and prove that AI will favour smaller players in the long run.