Live blog: News updates - week of 3 January

Grapes gets Partha Sengupta as creative director

 

Grapes, an integrated marketing agency, has announced the appointment of Partha Sengupta as its creative director. Sengupta will be responsible for the agency’s creative output for brands. He will be operating out of the agency’s Delhi office and report to Shradha Agarwal, chief operating officer and strategy head, Grapes.

 

ITC Savlon gets Tara Sutaria 

 

ITC Savlon has announced the appointment of Tara Sutaria as its brand ambassador for its Glycerin soap. With this association, the brand has rolled out a film featuring Sutaria and conceptualised by Ogilvy to communicate the brand's product characteristics. 

 

 

Mindhouse is now Shyft

 

Mindhouse, a wellness platform, has announced that it has rebranded itself to Shyft. The new identity will focus on offering a variety of wellness solutions for a broader spectrum of health conditions and issues. The brand aims to reflect the scope of the company’s services, helping customers in reversal, remission, and management of their health conditions.

 

 

Vigor Media Worldwide wins the PR mandate for Pearl Precision, the sanitary ware and bathroom accessories brand. With this association, the agency's Delhi-NCR office will be responsible for building a strategic communication framework for the brand and strengthening its leadership positioning in the industry.

 

 

Beleaf Organics appoints Yellophant Digital for its digital duties

Cryptic Intel to handle website duties for Tzmo India South Group

 

Digital marketing and communications consulting firm, Cryptic Intel, has bagged the mandate for the development of Tzmo India South Group’s (formerly known as Bella India Healthcare) e-commerce website. The agency will create an e-commerce platform responsible for enabling direct online sales of Tzmo India South Group’s brands like Bella, Bella Cotton, Bella No 1, Seni and Happy, in the Indian subcontinent.