Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover 22-26 January. |
Continental This gets Sociowash for digital
Sociowash has bagged the integrated digital mandate for Continental This. The account was won post a multi-agency pitch and will be handled by Sociowash’s Mumbai office. The agency aims to enhance the pre-mix coffee brand’s digital footprint and develop creative strategies. Furthermore, the brand will leverage its performance media, video production, influencer marketing and social media marketing capabilities, to bolster Continental This's brand awareness and attract a wider audience.
MudraMax elevates Deleise Ross
MudraMax has announced the elevation of Deleise Ross as senior vice president and head of business. She was associate vice president. Ross will lead business operations for the agency's West and South division. Ross will report to Rammohan Sundaram, president – integrated media, DDB Mudra Group.
Admatazz bags Anupam Stationery
Digital Refresh Network hires Rahool Talukdar
Digital Refresh Networks has announced the appointment of Rahool Talukdar as head of creative. Talukdar will be responsible for delivering fresh narratives through not merely advertising but a larger canvas of content - a game DRN plans to explore big time in the coming years through long form, short form, content for commerce, OTT Stories for brands and other segments. His last full-time stint was with iProspect, where he was senior creative director. In a career spanning over 16 years of experience, he has also worked with Anterprise Network and Focus Circle Brands, among others.
PR Professionals baggs PFRDA's account
PR Professionals has bagged the public relations and digital media mandate for Pension Fund Regulatory and Development Authority (PFRDA). The account was won post a multi-agency pitch. The agency is tasked with promoting, developing, and regulating organised pension funds, notably the National Pension System (NPS).
Coto appoints Shefali Anurag
Coto has announced the appointment of Shefali Anurag as its vice president of marketing. Anurag will be responsible for leading and executing the marketing strategy for coto, to drive the platform’s growth and enhance its presence in the dynamic landscape of technology, information, and the internet. Her last full-time stint was with Savage, where she was chief marketing officer. In a career spanning over 10 years, she has also worked with Amazon, Pomelo Fashion and Agoda, among others.