Moves and wins roundup: Week of 30 Sept

Nivea India appoints Shweta Dalal as marketing director

Nivea India has appointed Shweta Dalal as its new marketing director. At Nivea India, she will be responsible for overseeing marketing strategies aimed at strengthening the brand’s presence in India and aligning with the company’s global skincare mission. 

Dalal brings 16 years of experience from Unilever and L’Oréal, where she held leadership roles in global brand strategy. In her previous position as global brand director for Lux, she contributed to significant brand growth across multiple regions, including South Asia, Africa, and Latin America.

Rana Barua re-elected as president of The Advertising Club

Rana Barua, group CEO of Havas India, has been re-elected as president of The Advertising Club for the fiscal year 2024-2025. The announcement was made during the organisation’s 70^th annual general meeting (AGM).

Barua will lead the newly appointed managing committee, which includes FCB Group India's Dheeraj Sinha as vice president. The other appointments include industry veteran Dr Bhaskar Das as secretary, former Madison Media's group CEO Punitha Arumugam as joint secretary, and business consultant Mitrajit Bhattacharya as treasurer.

The new managing committee members include Network18 Media & Investments' Avinash Kaul, Sideways chief growth officer Malcolm Raphael, GroupM South Asia's Prasanth Kumar, Google's Mansha Tandon, former Aditya Birla Capital's CMO Ajay Kakar, Genesis Burson-Marsteller's Sonia Huria, and MullenLowe Lintas Group's Subramanyeswar S. Co-opted members are Swiggy's Mayur Hola, Eros International's Pradeep Dwivedi, Bennett Coleman & Co's Sagnik Ghosh.

Special invitees include Percept Ltd's Ajay Chandwani, Microsoft's Alok Lall, Leo Burnett South Asia's Amitesh Rao, Landor's Lulu Raghavan, Music Broadcast Limited's Ashit Kukian, House of Cheer Networks' Raj Nayak, Google's Satyanarayan Raghavan, Republic Media Network's Vikas Khanchandani, Initiative's Vaishali Verma. The Times of India Group's Partha Sinha will serve as the immediate past president.

Efficacy Worldwide bags AOR contract from Hero Cycles

Efficacy Worldwide has secured the Agency of Record (AOR) role for Hero Cycles following a multi-agency pitch. The agency will manage Hero Cycles’ media presence across various platforms. Efficacy, established in 2021, has gained prominence for its data-driven marketing and strong client relationships. This mandate aims to enhance Hero Cycles’ media reach and brand identity through targeted campaigns. Efficacy’s past clients include Kohler, Foundit, Suzlon, Omega, Rado, Hero Motocorp, LG, Zee Learning, and Eeve India.

One Health Assist ropes in PR, digital partners

One Health Assist has appointed Concept PR as its public relations partner and Alpha Beta Marketing Solutions LLP for digital strategy and performance marketing. The partnerships aim to enhance the company’s brand visibility and strengthen its presence in India’s healthcare sector. Concept PR will manage communication efforts, focusing on media outreach and stakeholder relationships. Alpha Beta Marketing will handle digital campaigns to boost consumer engagement and brand visibility. One Health Assist aims to expand its reach through these alliances, leveraging PR and digital strategies to support its healthcare services across the country.