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Aug 05, 2024
Moves and wins roundup: Week of 5 Aug
The latest appointments and account wins from Oktobuzz, Kotak Mahindra Bank, Enormous, Brand Street Integrated, Flags Communications, Filter Coffee Co, BEI Confluence, Safex Chemicals, Amazon India, JSW, NIIT, Asymmetrique, Sony Pictures Networks India, Possible, and more in our weekly news roundup.
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Just Published
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Advertising
3 hours ago
FCB Group India rebrands as FCB India
Four agency brands, Interface, Kinnect, Neo, and Ulka, to come under its newly launched unified agency identity.
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Advertising
7 hours ago
Advertising in space: One giant leap for adland?
Brands are increasingly exploring the lucrative potential of advertising in space, with companies like StartRocket pursuing orbital billboards while others opt for more environmentally friendly near-space marketing alternatives.
Advertising
7 hours ago
Omnicom reports global revenue of $3.7 billion in ...
Omnicom, however, saw organic revenue decline across more than half of its business sectors including PR and healthcare.
Advertising
7 hours ago
Top mobile gaming apps boost customer LTV by 6% in ...
iOS generates 55% of total in-app purchase (IAP) revenue moving ahead of Android in 2024, finds Moloco Research.
