ad spend
D2C brands need to break free from the ad spend trap
The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.
Bot busters: Saving ad spend from digital fraud
In a digital space infiltrated by bots planted by cybercriminals, bot detection has emerged as a must-have technology for marketers, says mFilterIt co-founder and CTO.
Union budget 2024: Ad industry experts share their expectations
SOUNDING BOARD: With the Union budget 2024 approaching, Campaign speaks to industry experts about their hopes for increased government support to drive growth and innovation in the advertising and marketing sector.
BJP leads online political ad space with INR 19.1 crores spent on Google Ads in a month
The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.
Digital ad spends in India to overtake print media in 2020: Magna
In India digital media is expected to grow in excess of 25 percent compared to a three percent growth for print
More good news comes India's way: Magna Global on ad spends
Indian advertising revenue is expected to grow in excess of 12 per cent CAGR, in the next five years
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