Bharti Airtel recently rolled out its ‘Wynk Music’ application. To communicate that, a TVC conceptualised by Taproot has been rolled out.
Wynk Music is an application for music that provides full track audio streaming, mp3 purchasing and more.
The TVC opens with a girl shown in a bad mood, a result of a fight with her boyfriend. She resorts to her phone and music on it to help change her mood. She starts the Wynk app on her phone and realises that she has taken centre-stage in a large auditorium filled to the brim with musicians of different genres. As she swipes from one song to another on Wynk, a group livens up and delivers the chosen number. The film ends with the girl grooving to a song she starts air-guitaring with. She throws herself at the crowd, completely lost in her music. The voice over says 'Music badlo, mood badlo'. (Change music, change your mood).
The film went on air on 19 December 2014.
Credits:
Client: Bharti Airtel
Creative agency: Taproot
Director: Ram Madhwani
Music: Sameeruddin
Production house: Equinox Films
Media agency: Madison
Airtel says 'Music Badlo, mood badlo' with Wynk
Watch the ad film conceptualised by Taproot here
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