Campaign India Team
Sep 14, 2023

Apple shares a carbon footprint update with Mother Nature

Watch the film here

Apple has rolled out a film through which it reveals updates to its 2020 promise of bringing its entire footprint to net zero by 2030.
 
In the film which features CEO Tim Cook, the Apple team is nervously getting ready for a meeting. Cook and the rest of the team are practicing their dialogues, when the chair of the meeting, Mother Nature arrives, role played by actor Octavia Spencer. Spencer takes her seat and informs the team that it's her third corporate social responsibility meet of the day with companies and asks for an update on the 2020 mission, while stating she's ready to face 'disappointment'.
 
What follows is that the team has some 'exciting' updates and reveals that Apple is on target to meet
their goals.
 
The film, which was published on 13 September shortly after the Apple event, also reveals Apple's first carbon neutral product, the Apple Watch.
Source:
Campaign India

Related Articles

Just Published

2 days ago

Digital research habits are reshaping the path to ...

As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.

2 days ago

52% brands find hallucinated capabilities in ...

Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.

2 days ago

Friendship, fashion, and the female gaze

Why does Sex and the City still feel so iconic? The answer lies not just in the clothes or the cocktails, but in how the series reoriented the gaze.

2 days ago

‘We know we let you down today:’ Cloudflare ...

The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?