Bacardi and Ranbir Kapoor inspire legacy craftsmanship
Watch the film conceptualised by Orchard Advertising here
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Old souls, smart tech—the consumer paradox brands ...
As technology races ahead, a new kind of consumer is emerging—one who wants smart solutions powered by AI, but also the grounding comfort of rituals, nostalgia and analogue charm, observes FCB Interface's Noor Samra.
Global ad spend surpasses $1 trillion, APAC to play ...
The performance of the region will be driven by China and India, even as Southeast Asia lags behind, according to a new report by Emarketer.
Why reframing the ad agency-client relationship can ...
The evolution of ‘the client’ from a straightforward descriptor — someone receiving services — to a phrase laced with frustration or negativity is easy to understand.
AI, activism and climate change: Jaago Re gets a reboot
Tata Tea’s AI-powered campaign blends climate action with tech, using kids and code to shake adults out of their eco-apathy.