Campaign India Team
Nov 22, 2021

Ranbir Kapoor details the perks of a trusted policy with Tata AIG

Watch the film conceptualised by What's Your Problem here

Tata AIG General Insurance, has rolled out a campaign titled, ‘Trusted Naam, Fantastic Kaam’ (Trusted name, fantastic work). 

 

The campaign features the brand's brand ambassador Ranbir Kapoor and is conceptualised by What’s Your Problem, a Wondrlab company. The film aims to showcase how consumers are fatigued to read the terms and conditions attached to any financial policy. 

 

It starts with Kapoor training for his next film, in a cold ambience. His assistant probes the question about what would happen if he got sick with this type of preparation. Kapoor replies, that even though Tata AIG is a trusted general insurance brand, it is constantly putting up more policies and contains a hassle-free onboarding process for health insurance. 

 

Amit Akali, co-founder and chief creative officer, Wondrlab, said, “Very rarely do you get a campaign where everything falls in place. When we started with interviewing stakeholders at the client’s end, we realised that while Tata AIG is an extremely trusted name in the category, like any Tata company, they are also a lot more. In the last few years, they’ve added numerous features to their offerings like self-service, digital products, quick claim settlement, etc. The immediate thought that came to mind was – ‘Sirf trusted naam nahin, fantastic kaam bhi' We realised that similarly there was one celebrity who not only lived up to his family name and legacy, but had put in efforts to go way beyond, and that was Kapoor. There were no plans to get a celebrity on board initially, but we all realised this was a perfect fit. Kapoor's ethos and the brand’s ethos were the same."

 

Parag Ved, president, consumer business, Tata AIG General Insurance, said, “Our focus has always been to be transparent and create awareness about the various aspects consumers should consider while signing up for insurance. The current campaign does just that, put consumers first and educate them." 

 

The campaign will be rolled out on TV and digital, including influencer marketing.

 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

5 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

5 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

7 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.