Bata lets Kartik Aaryan’s feet do the talking

Bata India has launched a campaign called ‘It’s Got to be Bata’, for its Impressions Collection, featuring actors Kartik Aaryan and Wamiqa Gabbi. Conceptualised by Contract Advertising, the film highlights how good shoes can strike exciting conversations and make an impression. 

 

In the film, Aaryan is seen at a party, when Gabbi steps on his shoes by mistake. He is instantly impressed by her gold metallic block heels and tries to initiate a conversation. However, Gabbi smirks and walks away with a witty reply. Nevertheless, when they cross paths again, Aaryan’s shoes catch her attention and she asks him if they’re from Bata. Aaryan mockingly tells her that she knows a lot about men’s footwear. To this, Gabbi responds by saying she knows about him too. He then breaks ice by saying that her reply means they’ve definitely met before. He then joins her at her table and they both laugh. 

 

Gunjan Shah, MD and CEO, Bata India, said, “Bata India, as a brand, is woven into the cultural fabric of India. As the nation gets ready to revel in festivities, we are proud to present our new Impressions Collection - a wide array of stylish footwear ranging from ethnic to western and fusion to get you ready for any celebratory occasion, reiterating the message - If it’s a celebration, It’s Got to be Bata.” 

 

Sagar Mahabaleshwarkar, chief creative officer, Contract India, said, “A simple compliment ‘I like your shoes. It suits you.’ can start off a conversation on every occasion, through all your fashion phases. When we dress well, it makes an impression. All of us grab on to attires that capture confidence at a single glance, while the perfect pair of shoes top it off from the bottom up. With this campaign, we encapsulated the role shoes play as a conversation starter in every celebration, and Kartik Aaryan and Wamiqa Gabbi’s friendly banter beautifully convey the message.”