The Work
Campaign Staff
Jan 20, 2017

Cancer Research UK 'Live from the inside'

Watch the film conceptualised by Anomaly here

Cancer Research UK and Channel 4 have created the world's first TV ad shot live from inside the human body.
 
The 90-second "Live from the inside" film went out at 3.25pm on Wednesday, 18 January. Viewers were shown the removal of bowel polyps, a small growth on the inner lining of the colon.
 
The live TV broadcast was supported by a Facebook stream with a cancer nurse answering viewers’ questions. Channel 4 will also host the ad on its social media accounts.
 
(This article first appeared on CampaignLive.co.uk)
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Reliance Disney merger: A game-changer for ad agencies, not without risks

2 Reliance Disney merger: A game-changer for ad agencies, not without risks

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Eknath Shinde's message to advertising, marketing and media professionals

4 Eknath Shinde's message to advertising, marketing and media professionals

Logi5 launches in India, taps into location-based advertising opportunities

5 Logi5 launches in India, taps into location-based advertising opportunities

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Kotak Mahindra Bank seeks digital creative agency

7 Kotak Mahindra Bank seeks digital creative agency

Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

8 Independent agencies rewrite the rules to stay relevant and take on industry Goliaths

From ads to experiences: How experiential marketing is shaping brand-consumer relationships

9 From ads to experiences: How experiential marketing is shaping brand-consumer relationships

Cracking the crypto code for mass adoption

10 Cracking the crypto code for mass adoption

Related Articles

Anomaly launches offering to drive gender equality in marketing
Advertising
Aug 31, 2018
Lindsay Stein

Anomaly launches offering to drive gender equality ...

Johnnie Walker hires Anomaly to handle global creative account
Advertising
Dec 19, 2014
James Swift

Johnnie Walker hires Anomaly to handle global ...

MMGB: Beats by Dre 'Be Heard'
The Work
Dec 12, 2016
Campaign India Team

MMGB: Beats by Dre 'Be Heard'

Leo Burnett Mumbai's #BringBack2011 is India's most-awarded campaign
Advertising
Mar 12, 2024
Campaign India Team

Leo Burnett Mumbai's #BringBack2011 is India's ...

Just Published

Can Bluesky disrupt social media marketing in India?
Marketing
14 hours ago
Little Yadav

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

What Chrome’s potential spin-off means for browsers and the ad ecosystem
Opinion
15 hours ago
Mateusz Jedrocha

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

When creativity misses the mark: What brands can learn from Jaquar’s advertising missteps
Advertising
15 hours ago
Rahul Mandal

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

It's time we stopped treating Gen AI like our dirty little secret
Advertising
15 hours ago
Rahat Kapur

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.