D&AD Video: John Hegarty, BBH

John Hegarty, co-founder and worldwide creative director of BBH and the Foreman of the Art Direction jury feels that it is much easier to win a Pencil now than it was when he was the president of D&AD or earlier days as there were far lesser categories to contest in. “There was a time when a Black or a Gold pencil was a pinnacle of creativity. Without being too critical I think D&AD has handed too many Black Pencils away.”