John Hegarty, co-founder and worldwide creative director of BBH and the Foreman of the Art Direction jury feels that it is much easier to win a Pencil now than it was when he was the president of D&AD or earlier days as there were far lesser categories to contest in. “There was a time when a Black or a Gold pencil was a pinnacle of creativity. Without being too critical I think D&AD has handed too many Black Pencils away.”
D&AD Video: John Hegarty, BBH
WATCH the interview with co-founder and world-wide creative director, BBH
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