Campaign India Team
Nov 22, 2022

Future Generali portrays how the differently-abled are disabled by judgement

Watch the film here

Future Generali has rolled out a campaign '#DisabledByYourJudgement' to sensitise people on the differently-abled community. 
 
The film aims to appreciate the skills and talents of the differently-abled who get discouraged by people's judgements.
 
It is set in a corporate office that has differently-abled employees. It showcases how colleagues make statements that make these impaired employees feel lesser than others in the office. After showcasing these problematic statements, it features statements from differently-abled employees pointing out that every little thing they do is not magic, inspirational or tragic. It showcases that they are as normal as others in the world with a daily to-do list to check off and relationship arguments to resolve. The film ends with the differently abled saying that they need to be freed from other's perceptions. 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Agency of the Year 2024 winners: South Asia

Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.

10 hours ago

Campaign expands into Germany, Austria and Switzerland

Launch of Campaign Germany follows Canadian expansion earlier this year.

12 hours ago

Jaguar's contentious rebrand finally gets its car ...

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

12 hours ago

Dentsu India elevates Imtiyaz Vilatra amid growth ...

He will report to Anita Kotwani, CEO, Media—South Asia, dentsu.