Future Generali India Life Insurance Company Limited (FGILI), has rolled out a campaign #TaxBachaoWithFGILI (save tax with FGILI), to emphasise life insurance as a crucial tool for optimising tax savings, particularly amidst the year-end financial rush.
The first film unfolds in Rohan's living room, humorously depicting a predicament when his hair gel supply dwindles. The film cleverly connects this humorous circumstance to the imperative of tax saving.
In the second film, a comedic turn unfolds as a burglar breaks into a home, not for theft but to advocate the significance of tax savings. The films weave the concept of tax planning into unexpected scenarios, featuring the overarching message: 'bachao bachao, Future Generali ke saath tax bachao' (save, save, save tax with Future Generali).
Geetanjali Chugh Kothari, chief marketing officer, Future Generali India Life Insurance, said, “With our Tax Saving Campaign, we aim to remind individuals of the tax benefits achievable through strategic life insurance investments which can contribute to their wealth portfolio. Through these quirky shorties, in this critical quarter of the year, we aim to reinforce awareness and empower customers, making financial well-being a seamless and achievable goal.”
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