Campaign India Team
Jan 26, 2016

Happy Republic Day: Kabootar – COLORS sings an ode to the symbol of peace, makes musical appeal

Conceptualised and written by Scarecrow’s Manish Bhatt; in partnership with Equal Rights Music Project

 
Viacom18 general entertainment channel COLORS, in association with Equal Rights Music Project, has launched a ‘peace anthem’ themed Kabootar on its digital and social platforms, on the occasion of Republic Day, 26 January 2016.
 
The music video anthem (top) uses Kabootar (dove / pigeon) as a metaphor for peace. The lyrics beckon the birds  of peace down to earth, with people of different faiths eagerly expecting their descent from the high towers they inhabit.
 
The anthem has been conceptualised and written by Manish Bhatt, founder director, Scarecrow Communications. 
 
Raj Nayak, CEO, said, “As a brand, COLORS has always showcased the different hues of human emotions, feelings and sentiments. However, as we drive global development to accomplish personal goals and ambitions, peace is something that the world has lost touch with. As a nation, India has always led the fight for global harmony and brotherhood, making the country’s 67th Republic Day the perfect launch pad for ‘Kabootar – A Peace Anthem’. We are happy to have partnered with the Equal Rights Music Project for this initiative and hope that it unites the nation to achieve peace.” 
 
Bhatt underlined that the entire world needs peace, and ‘it’s high time we act on it’.
 
Eddie T Avil, who has composed the music, added, "Music has no boundaries, it works beyond the paradigm of languages and is understood by everyone. So what better way to convey a message that has to cross all borders than music? I dream of a world where everybody is equal, a world without war, poverty and terrorism and it was an honour to have been part of an important world message through music.”
 
Credits
 
By: COLORS 
In association with: Equal Rights Music Project
Conceptualised and written by: Manish Bhatt, founder director, Scarecrow Communications
Music: Eddie T Avil 
Screenplay: Manish Bhatt, Lalit Sakurkar 
Direction: Beeswaranjan Pradhan
Singers: Jigardan Gadhvi, Kunal Bhadra 
Musicians: Omkar Patil (Harmonium), Vijay Jadhav (Tabla/Dholak), Vaibhav Panch (Bass Guitar), Tapas Ray (Mandolin/Oud /Saz)
Sound engineering: Kunal Dabholkar
 
Source:
Campaign India

Related Articles

Just Published

21 hours ago

89% of CMOs predict growth in their marketing ...

Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.

21 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

22 hours ago

Parle’s ‘GIF it a go!’: A sweet play on connection ...

The Minimalist's GIF-inspired campaign for Hide & Seek captures Gen Z with humour, relatability, and everyday moments.

22 hours ago

VdoCipher introduces live streaming services to ...

Real-time engagement through live streaming offers Indian advertisers a robust tool for deeper connections and data-driven campaign optimisation.