Campaign India Team
Jul 09, 2021

Meesho adds a smile to the user's shopping cart

Watch the film conceptualised by DDB Mudra here

Meesho has launched a TVC titled ‘Chhote Paise, Badi Shopping’ (small money, a lot of shopping), to encourage consumers from small towns and cities to get acquainted with online shopping at affordable prices. Conceptualised by DDB Mudra, the film aims to tell women that they can put their wise spending habits to good use. 
 
The film shows different women using the Meesho app and then pulling out a piece of clothing they like from different objects, indicating the effortless shopping experiences that they can have, without burning a hole in their pocket.
 
Vidit Aatrey, founder and CEO, Meesho said, “As we enter a new phase in Meesho’s growth, one of our priorities has been to serve more people than we have ever before, especially those living in Tier-2, Tier-3 cities, who have the least spending power as compared to the rest of our customer base. Meesho is facilitating the entry of the next 500 million consumers into the ecommerce ecosystem by establishing ourselves as the lowest cost ecommerce destination.”
 
Rahul Mathew, chief creative officer, DDB Mudra Group, said, “Meesho brings you fashion at such affordable prices that it fits effortlessly into those little savings in your life. It’s this simple thought that we’ve brought to life through an execution that’s just as simple yet delightful.”
 
Source:
Campaign India

Related Articles

Just Published

11 hours ago

South Korea fines Meta $15 million over data breach

Meta faces the multi-million dollar penalty for funnelling sensitive user data to advertisers, as South Korea tightens its privacy laws.

11 hours ago

Amazon India launches Creator Central to streamline ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

12 hours ago

Phyllis Project: Attempting to rewrite the script ...

The initiative aims to reshape DEI in APAC, empowering women to thrive in advertising through mentorship, community, and practical training.

13 hours ago

Skoda India banks on localised marketing to ...

The automobile company will focus on localisation with a digital-first approach to establish an emotional connection with consumers for the newly launched vehicle.