Campaign India Team
Apr 07, 2014

MMGB: B&Q gives you the 'power', Schweppes raises expectations with Cruz

Watch the ad films here

Begin your working week by watching these two films created by WCRS and Fred & Farid, respectively for B&Q and Schweppes. 
 
B&Q's ad shows people bursting out of their clothes and into work gear, as a voiceover challenges people to "Unleash the B&Q in you". The soundtrack is Snap’s ‘I’ve Got The Power’.
 
Beverage brand Schweppes meanwhile, has rolled out an extension of its 'What did you expect' campaign featuring Penelope Cruz.

 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women comprise 47% of India's online shoppers: ...

75% of Gen X and 73% of women respondents prefer convenience to discounts as the biggest factor drawing them to online shopping, finds a survey conducted by Ipsos.

2 days ago

MTR serves up a steaming bowl of culture and comfort

By fusing motherly love with Karnataka’s Yakshagana folklore, MTR’s latest campaign stirs up nostalgia and regional pride to drive brand love.

2 days ago

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

2 days ago

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.