Campaign India Team
Apr 07, 2014

MMGB: B&Q gives you the 'power', Schweppes raises expectations with Cruz

Watch the ad films here

Begin your working week by watching these two films created by WCRS and Fred & Farid, respectively for B&Q and Schweppes. 
 
B&Q's ad shows people bursting out of their clothes and into work gear, as a voiceover challenges people to "Unleash the B&Q in you". The soundtrack is Snap’s ‘I’ve Got The Power’.
 
Beverage brand Schweppes meanwhile, has rolled out an extension of its 'What did you expect' campaign featuring Penelope Cruz.

 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Swiss Beauty’s #SajDhajKe: Empowering brides, ...

The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.

4 hours ago

'No strategic marketing program can overcome a lack ...

Weber Shandwick's sustainability lead for APAC, Marta Bigio, laments the deprioritisation of sustainability amidst competing global crises but highlights five ways communicators can ensure sustainability remains a priority.

4 hours ago

'Your idea must impress, your craft must evoke ...

Ogilvy's Kainaz Karmakar, jury president for the Design and Industry Craft category talks about what it takes to win at the 2025 Spikes Asia awards.

7 hours ago

Zepto’s Jarvis move sparks the in-sourcing vs ...

SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.