The Work
Campaign India Team
Aug 01, 2016

MMGB: Coca-Cola #ThatsGold

Watch the TVCs from the integrated global campaign here

The Rio Olympics are about to begin. Around two weeks ago, Coca-Cola, which has been associated with the Games for 88 years, kicked off a global integrated campaign themed #ThatsGold.
 
Part of the campaign that celebrates 'Gold' moments on and off the field, are two films (above and here). 

Here's wishing all participants, and in particular the Indian contingent, the very best.
 
And our readers a wonderful working week.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

3 Rakesh Thukral succeeds Warren Fernandez as Edelman’s APAC CEO

Phyllis Project: Attempting to rewrite the script for women in advertising leadership

4 Phyllis Project: Attempting to rewrite the script for women in advertising leadership

Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

5 Skoda India banks on localised marketing to generate mass appeal for Kylaq SUV

Weekend Fun: The Blue Film Festival

6 Weekend Fun: The Blue Film Festival

An insider’s playbook to PR crisis mitigation

7 An insider’s playbook to PR crisis mitigation

Marketers bet big on brand-building, not just quick wins

8 Marketers bet big on brand-building, not just quick wins

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

9 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Understanding the nudge-sludge dynamic in marketing

10 Understanding the nudge-sludge dynamic in marketing

Related Articles

Coca-Cola creates a chant to celebrate cricket
The Work
Sep 17, 2021
Campaign India Team

Coca-Cola creates a chant to celebrate cricket

Janhvi Kapoor's Coca-Cola gets a dizzy Ishaan Khatter feeling fizzy
The Work
Feb 22, 2022
Campaign India Team

Janhvi Kapoor's Coca-Cola gets a dizzy Ishaan ...

Coca-Cola kicks off FIFA World Cup 2022 campaign
The Work
Sep 01, 2022
Campaign India Team

Coca-Cola kicks off FIFA World Cup 2022 campaign

Coca-Cola creates a series of festive films for its Christmas campaign
Advertising
Dec 09, 2022
Gurjit Degun

Coca-Cola creates a series of festive films for its ...

Just Published

Rural consumption continues to outpace urban markets in India’s FMCG sector
Research and Rankings
1 day ago
Campaign India Team

Rural consumption continues to outpace urban ...

The latest data from NielsenIQ indicates that rural areas have become the primary driver of consumption growth in the FMCG sector, a reversal of previous trends where urban centres led growth.

Havas to offer staff up over $40 million in incentives as it lines up Dutch stock market debut
Advertising
1 day ago
Gideon Spanier

Havas to offer staff up over $40 million in ...

Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.

FCB/SIX India announces key senior leadership appointments amid expansion
Advertising
1 day ago
Campaign India Team

FCB/SIX India announces key senior leadership ...

Since its launch in 2023, the agency’s staff has tripled, now numbering approximately 170 team members.

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril
In-Depth
1 day ago
Rahat Kapur

Trump’s victory isn’t just America’s crisis—it’s a ...

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.