Campaign India Team
Mar 09, 2018

Pick of the Women's Week

Brand activations and films from Renault, Sony LIV, Biba and Mahindra Trucks & Buses

We pick some ads that stayed away from the stereotypes and were highly inspiring.

The Renault activation at a Mumbai mall was one such instance. It gets ace women racers to ride passenger cars with regular passengers for company. The result is fascinating.

Sony LIV

Why do men watch women's sports? It took a sports channel to highlight the cause. 

Biba

The brand tossed the question that women often get asked, to a man.

Mahindra Trucks and Buses

What's the image that comes to mind when you mention the term 'truck driver' or 'dhaba owners'? This set of two films from Mahindra Trucks and Buses is refreshingly different. 
 
 
 

Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

12 minutes ago

Achint Setia takes over as Snapdeal’s CEO

Himanshu Chakrawarti, who previously led Snapdeal and Stellaro Brands, will now focus exclusively on driving the Stellaro Brands, a subsidiary of AceVector Limited.

18 hours ago

Towards ethical and responsible use of AI

Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.

22 hours ago

WPP mandates four days per week in office

The change to the global guidelines will apply across WPP's operations.

23 hours ago

Manas Lahiri returns to Havas India in newly-created...

This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.