Campaign India Team
Mar 09, 2018

Pick of the Women's Week

Brand activations and films from Renault, Sony LIV, Biba and Mahindra Trucks & Buses

We pick some ads that stayed away from the stereotypes and were highly inspiring.

The Renault activation at a Mumbai mall was one such instance. It gets ace women racers to ride passenger cars with regular passengers for company. The result is fascinating.

Sony LIV

Why do men watch women's sports? It took a sports channel to highlight the cause. 

Biba

The brand tossed the question that women often get asked, to a man.

Mahindra Trucks and Buses

What's the image that comes to mind when you mention the term 'truck driver' or 'dhaba owners'? This set of two films from Mahindra Trucks and Buses is refreshingly different. 
 
 
 

Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Streaming overtakes pay TV in Asia, content ...

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.

3 hours ago

Can a bank sell 'balance'? Inside Standard ...

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

7 hours ago

Can founder branding be more than just PR 2.0?

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.

7 hours ago

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.