PVR Inox takes on late releases on OTT with 'fresh dekho' thought

PVR Inox has rolled out a brand campaign consisting of five films to take on consumption of films on OTT.

 

Two of the five films have been released so far. These films nudge film watchers to enjoy the films, when fresh, on the big cinema screens. It shows two situations, where the protagonist enters a room to narrate a story, which he/she believes is fresh, however everyone knows about it already.

 

Gautam Dutta, co-CEO, PVR Inox, said, “We are extremely glad that consumers have resumed their cinema-going habits though there is a certain section of audience who need to be nudged to step out of homes and experience movies the way it’s meant to be seen. The shared experience of watching a film in a theatre results in lasting memories that enrich our bonds and strengthen our connections. 'Fresh Dekho. Bada Dekho' celebrates the countless experiences and emotions one can only encounter while immersed in the magic of the big screen, the most sought-after form of out-of-home entertainment consumption in India. Through this campaign, we aim to rekindle the nostalgia and excitement that comes with experiencing a new film release in cinemas”.

 

The campaign is spread acorss print, TV, outdoor and digital. Three of the films have been directed by Siddhant Tiwari (Ganpati Productions) and two by Titus Upputuru (Titus Upputuru Company).