Smallcase wants investors to look to the experts and not millionaires

Smallcase has rolled out a two-film campaign that has been conceptualised by the team of Tanmay Bhat, Devaiah Bopanna, Deep Joshi and Puneet Chadha.

 

The films take the humour route to showcase why investors should look at the experts instead of millionaires when it comes to their investments.

 

 

Aniket Thakker, vice president - marketing, smallcase, said, "Tanmay and team got the brief spot on and came up with highly entertaining scripts that conveyed both the variety and exclusivity aspects of the experts on the app. Very happy with the response we are getting from the creatives.” 

 

Chadha said, “Professional investment advisors can help investors to prepare a detailed financial plan in order to help achieve their financial goals besides providing you with a regular investment review. An investment advisor helps an investor determine the proper asset allocation to fit their lifestyle. It helps to evaluate existing investments and determine if they are still appropriate for meeting your short- or long-term goals. Investment advice is just what it sounds like. It means to provide recommendations or guidance that attempt to inform, guide, or educate someone about a particular investment product or series of products. These creatives are aimed to highlight the importance of an investment advisor for an investor to achieve their long-term goals."

 

The films were published on social media a week ago. They will be running on social media and cinema till mid-March.

 

CREDITS: 

 

Client: smallcase

Brand team: Vaibhav Jalan, Prabhu Tewari, Nivedita Saikia

Conceptualised by: Tanmay Bhat, Devaiah Bopanna, Deep Joshi and Puneet Chadha.

Production house: Bang Bang