Tata Sky HD rolls out new campaign for video on demand

Tata Sky HD is out with a new campaign for its new offering, video on demand. The campaign is created by Ogilvy & Mather.

The four TVCs from the campaign consist of a couple, wherein the lady is shown to be expecting a baby and she addresses her man as 'Muffin'. In each of these TVCs she makes demands of watching a random movie at an ungodly hour, the last episode of a show, movies of Rishi Kapoor, songs of the band U2, et al, and she wants to watch these things at that very instant. All her demands are nearly impossible adding to the trouble for Muffin, but then Tata Sky HD comes into picture with the claims of offering the impossible.

Watch the other three TVCs from the campaign

Commenting on the campaign idea and its effectiveness, Vikram Mehra, chief marketing officer, Tata Sky, said, "With this campaign we wanted to build a sense of romance and simultaneously show that Tata Sky HD video on demand can offer you things that you thought were impossible. The ads have got great reviews. Vivek Kakkad, the director, has done a brilliant job. The number of people tweeting about the ad with 'Muffin' as a hashtag, is overwhelming. We have got a great response from customers who are now inquiring about the various offerings available under Tata Sky HD."

Credits:

Client: Tata Sky
Agency: Ogilvy & Mather
Creative team: Abhijit Avasthi, Sukesh Nayak
Production house: Curious Films
Director: Vivek Kakkad
Media Agency: Maxus