The family celebrates its four year long relationship with Alexa

Amazon India has released a campaign #AlexaTurns4, to celebrate the virtual voice assistant’s fourth anniversary in India. Conceptualised by The Silly Fellows, the film aims to showcase how Amazon's Echo has become a household name in many Indian families. 

 

The film features a family, where each member converses with Alexa for their personal needs and interests. Right from the reciting the father’s cooking recipes, handling the mother’s meeting schedules, answering the child’s history queries and playing the grandmother her favourite Bollywood quizzes, it shows how Alexa has been with them through it all. 

 

The film was published on 15 February.